Daily Mirror (Sri Lanka)
Mahindra Two Wheelers enters Sri Lanka
Mahindra Two Wheelers Limited, part of the $ 16.2 billion Mahindra Group, one of India’s leading business houses, launched its range of two wheelers in Sri Lanka recently. These include – two powerful scooters, the Rodeo RZ and Duro DZ and two intelligent motorcycles, the Pantero and the Centuro, -marking its entry into the Sri Lankan two wheeler segment.
Mahindra Two Wheelers has joined hands with Ideal 2 Wheelers (Pvt) Ltd, a subsidiary of the Rs. 15 billion Ideal Group. Ideal will function as the Group’s authorized distributor for Sri Lanka. In addition to being the distributor for many global brands, it also boasts of a presence in various key sectors. Nalin J Welgama is the Founder and Chairman of the Group, while Aravinda de Silva is its Deputy Chairman.
“As one of our largest export markets, Sri Lanka have always been of strategic importance to the Mahindra Group We are pleased to unveil Mahindra’s range of two wheelers in Sri Lanka. Our range of scooters and motorcycles offer a host of class leading innovations and reflects our strategic intent to function as a ‘Consumer Inspired Technology’ com- pany. As a group, we have been associated with the Ideal Group for several years now and are confident that their extensive knowledge of the local market will help us establish a strong presence in the two wheeler segment as well,” said Sandeep Singh, Senior General Manager and Head-Exports, Mahindra Two Wheelers Limited.
Having undergone extensive testing in the lab, on the road and in the hands of consumers across India, Mahindra Two Wheelers’ latest offerings for riders not only score high on styling but also on performance.
Speaking on the occasion, Nalin J Welgama, Chairman, Ideal Group said, “We are confident that our network of dealers across all key cities of Sri Lanka and our state-of-theart showrooms and workshop would ensure the best aftersales support and spares availability.”
Aravinda De Silva, Deputy Chairman, Ideal Group, said, “The Mahindra brand is well known in the Sri Lankan market for its rugged and reliable nature. I am quite sure that the ever evolving Sri Lankan consumer will be excited to ride such two wheelers packed with futuristic features.”