Daily Mirror (Sri Lanka)
Kishu to talk on marketing FMCG industrial products
Of all the strategies that Sri Lankan manufacturers could use today to grow their businesses, industrial marketing remains as the most important, yet least understood strategy. Industrial marketers face several challenges when it comes to marketing an industrial product and quite often, marketers are at a loss to (device methodologies) how to overcome these challenges to keep their target audiences engaged.
In order to shed light on how to overcome such challenges, Kishu Gomes will share his thoughts and insights on ‘Marketing an industrial product as an FMCG brand’ at the next Experience Sharing Forum (ESF) hosted by Sri Lanka Institute of Marketing (SLIM).
Kishu Gomes is the CEO/ Managing Director of Chevron Lubricants Lanka PLC, a lead- ing blue chip in the country. He is also responsible for Chevron’s Global Lubricants business in Bangladesh and the Maldives. Kishu has served on the board of Caltex Lubricants India Ltd and is credited for the role he played as the only Asian representing the Asia Pacific Leadership Team from 2002 - 2005.
The ESF serves as a platform for marketing professionals, students and interested parties to harness knowledge from experienced and eminent personalities in Sri Lanka. The programme will be held on July 30 at the Galadari Hotel, Colombo. Entrance is free for all SLIM members and members are invited to register their participation by contacting the SLIM secretariat.