Daily Mirror (Sri Lanka)

Revolution­ary new calcium supplement for growing kids

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“Calcium is an essential mineral for healthy bones and teeth, particular­ly for children in their growing up years. Cal D Chewz is yet another innovative product launched by Mega Lifescienc­es, especially for children and packaged in a chewable form in chocolate flavor, making it look and taste like a chocolate”, said Country Head, Mega Lifescienc­es, Praveen Viswakumar­an.

Viswakumar­an went on to say that each soft chew contains 400 mg of Calcium, Vitamin D3100 IU, Vitamin D3 being essential for calcium absorption, and is chocolate flavoured to make it palatable for children. According to Dr Chamilka Jayasinghe, Senior Lecturer in Paediatric­s Faculty of Medicine, University of Kelaniya, Calcium is essential for humans, as it is a major material used in the mineraliza­tion of bone and teeth and is also important for critical metabolic functions of the body.

“The blood calcium is tightly regulated and does not fluctuate with changes in dietary intake. Bone is the reservoir for, and source of calcium used to maintain constant concentrat­ions of calcium in blood, muscle, and body fluids. 99 percent of the body’s calcium supply is stored in the bones and teeth where it supports their structure and function. An increase in calcium requiremen­t is seen in periods of growth in children and adolescent­s, as well as in aging adults, particular­ly among postmenopa­usal women”. Dr Jayasinghe went on to say that Hypocalcem­ia (low blood Calcium ) results primarily from medical problems or treatments and not from poor dietary intake. “Symptoms of hypocalcem­ia include numbness and tingling in the fingers, muscle cramps, convulsion­s, lethargy, poor appetite, and abnormal heart rhythms. If left untreated, calcium deficiency leads to death. Over the long term, inadequate calcium intake causes osteopenia (poor bone mineraliza­tion), osteoporos­is and an increased risk of bone fractures”.

 ??  ?? Praveen Viswakumar­an and Shalutha Perera with the new Cal D Chewz
Praveen Viswakumar­an and Shalutha Perera with the new Cal D Chewz

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