Fevicol steals attention at Sri Lanka Wood Expo 2013
Fevicol, one of the largest selling adhesive brands in Asia, attracted hundreds of consumers at Sri Lanka Wood Expo 2013, which was held at the BMICH recently. Fevicol is manufactured by Pidilite Industries Limited, one of the largest adhesives manufacturers in Asia and distributed in Sri Lanka by Macbertan Private Limited.
Fevicol has continuously been ranked amongst the most trusted brands in household care in India and has won the hearts of millions globally. Synonymous with adhesives to millions in India, some of the major Fevicol brands are Fevicol SH, Fevicol 1K PUR, Fevicol F S 203, Fevicol Foamfix, Fevicol Supreme, Fevicol SR 998 and Fevicol 505, just to name a few.
Pidilite Industries Ltd President SEA & SAARC Manab Ghosh said, “Over the past 50 years, Pidilite has worked steadily towards meeting every need of the customer through pioneering products that meet international standards. Fevicol has always been successful in reaching out to its right audiences with superior performing products through a varied mix of integrated marketing, distribution and communication strategy and we are happy to see the brand growing and making an instant connect with the consumers in Sri Lanka.”
Macbertan (Pvt.) Limited Managing Director/CEO Ramani Ponnambalam said, “Fevicol is a premium quality brand from the stable of Pidilite, the market leader in adhesives and sealants in India. With the constant desire to meet and satisfy the needs of its customers, Pidilite has consist- ently invested into Innovation and introduced state-of-the-art products in the market. We feel privileged to be associated with a premium brand like Fevicol.”
Fevicol products were made familiar among the Lankan consumers during the Sri Lanka Wood Expo at the BMICH and among them, the below types of Fevicol glue received attention of visitors at the exhibition:
Fevicol SH (Synthetic Resin Adhesive) is a premium grade polyvinyl acetate-based adhesive suitable for joinery applications like woodworking and paper handicraft. It is the No. 1 adhesive brand in Asia with proven and time-tested international quality. It is widely used for bonding of all types of wood, wood products and HPL, etc. It works well for bonding surfaces like laminates/veneer on hardboard, MDF, HDF, plywood, etc. and assembly gluing (dowels, tongue and groove, mortise and tenon), etc.
Owing to its higher solid content and unique formulation, it gives the strongest bond. Again, its balanced viscosity gives better flow and coverage and uniform drying leading to total pasting and a complete bond. Fevicol has recently launched two variants, Fevicol SpeedX – a specialized adhesive that is faster setting and Fevicol Marine – a revolutionary waterproof adhesive that protects furniture from de-bonding even when exposed to water. Fevicol Marine bond can withstand one hour of boiling water and 48 hours of cold water in wood to wood applications.