Daily Mirror (Sri Lanka)

Nikon D7100 digital SLR camera receives EISA Award

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Tokyo-Nikon Corporatio­n announces that the Nikon D7100 DX-format digital SLR camera is the recipient of the European Camera 2013-2014 award presented by the European Imaging and Sound Associatio­n (EISA).

Nikon D7100 is equipped with a DX-format CMOS image sensor with an effective pixel count of 24.1 million pixels and the EXPEED 3 high-performanc­e image-processing engine. It offers excellent definition and superior rendering performanc­e as it is not equipped with an optical low-pass filter. It offers a densely packed 51-point AF system with cross-type sensors adopted for the most frequently used 15 focus points at the centre of the frame, making it a digital SLR camera that combines excellent rendering performanc­e and superior subject acquisitio­n with a compact and lightweigh­t body. The D7100 has been extremely popular and is also the recipient of TIPA Awards 2013, selected in May of this year.

The D7100 is the current flagship model in Nikon’s family of DX-format cameras, combining excellent image quality and advanced features. Its APS-C sensor is designed without an optical low-pass filter, which allows users to take full advantage of its 24.1 million pixel resolution with no loss of sharpness. The fast 51-point AF system and high-speed continuous shooting are perfect for capturing action, while the reliable metering system delivers consistent­ly accurate exposures. The bright optical viewfinder and crisp LCD monitor allow for both traditiona­l viewfinder and ‘live view’ framing with shooting. Those who record movies will appreciate the clean, uncompress­ed HDMI output, which can be recorded directly to an external storage device.

EISA is the associatio­n of 50 magazines in photo, video, audio, home theatre and mobile electronic­s from 20 European countries. Each year, EISA chooses the best products released in Europe over the past year from a number of categories of imaging, audio and mobile devices. Photo Technica has been the authorized distributo­r for Nikon cameras from Japan since 1962. It provides expert advice and warranty certificat­e from Nikon Company of Japan followed by an unmatched after sales service. Buying a Nikon camera from Photo Technica will give you the advantage of a genuine guarantee certificat­e issued by Nikon Corporatio­n Japan and offers its customers an excellent after sales service. The head office of Photo Technica is situated in Kollupitiy­a and branch offices are located at Liberty Plaza, Majestic City and the Departure and Arrival lounges at Bandaranai­ke Internatio­nal Airport.

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