Adidas regional bosses in town
Adidas Regional Managing Director Erick Haskell together with Regional Director Sales and Marketing Thushar Gokulnath flew into Colombo recently with a 15-member strong team to conduct their week-long corporate training programme.
The principals also took this opportunity to hold wide ranging and very successful discussions with the top management of H.S. Clothing (Pvt.) Ltd, the sole authorised distributer for Adidas in Sri Lanka, to further cement the partnership.
The high-profile team took time off to visit the Adidas stores in Sri Lanka and held extensive talks with a view to further popularising the Adidas brand and for further expansion in Sri Lanka. The initiatives taken by H.S. Clothing to uplift Adidas as a brand among Sri Lankan consumers were also highly commended by the regional principals.
Regional Managing Director Erick Haskell said, “We are very happy with the Adidas operations in Sri Lanka for the past two decades.
The brand has grown from strength to strength and does enjoy top slot as the leading sports brand in Sri Lanka thanks to the untiring efforts of H.S. Clothing, our sole authorised dealer in Sri Lanka.”
Managing Director H.S. Clothing Hussain Sadique said, “We are deeply honoured with this first-ever high profile visit.
Post-war Sri Lanka has made great strides in devel- opment on all fronts and is fast on the way to becoming a vibrant regional hub. We’re happy to grow the Adidas brand and maintain its position as the premier sports brand in this country.”
Groundbreaking initiatives such as the Old and Alive campaign was also launched this festive season.
This novel campaign offers consumers up to 30 percent discounts on footwear when they donate an old shoe at Adidas outlets to be used for charity purposes.