US’ GLO brand enters Lankan market
Leading US women’s-wear brand GLO, is now being launched in the Sri Lankan retail market to offer shoppers the option of purchasing premium quality clothing, at an affordable price.
GLO is an American women’swear brand manufactured and distributed solely in the US for more than a decade. The brand is now licenced to be sold exclusively by Orit Inc., a subsidiary of Orit Trading Ltd, one of the leading denim manufacturers in the world for some of the most elite international brands, including Levi’s, Ralph Lauren, Kenneth Cole, etc.
Orit’s primary focus has always been never compromise on quality and maintaining international standards and affordability.
The GLO brand is targeted towards women from young to mature, from all walks of life, seeking trendy, casual to office and cocktail wear, which will include jeans, skirts, tops, dresses, accessories and much more. The brand boasts American quality and adheres to strict, international standards.
Unlike the usual practice of reimporting export brands back to Sri Lanka at a higher price, Orit brings a premium quality American clothing brand, to customers at a reasonable price.
The brand is being launched just in time for the upcoming festive season.
Orit Inc. Managing Director Lalantha Wathudura commented, “We are optimistic about the arrival of the GLO brand and it marks an important milestone in our plan to drastically raise the bar of the fashion industry in Sri Lanka. After a decade of success in the US, we plan to promote GLO to the South Asian region and we feel market conditions in Sri Lanka are ripe for an incredible beginning.
The GLO brand will have a distinct advantage because our superior infrastructure, expertise, brand knowledge and designs, are derived from the US, hence all aspects of our launch will set new benchmarks in Sri Lanka’s retail landscape. The entry of an international brand of this nature in Sri Lanka will further enhance the country’s image as a lucrative investment destination.
The brand will be available initially, at 12 stores including five Glitz outlets in Negombo, Kandy City Centre, Nugegoda, Hyde Park Corner and Mount Lavinia, Nolimit - ‘Image’ Wellawatta, Cool Planet - Isipathana Mawatha, Pellawatte, Wattala and Nugegoda, Diliganz - Dehiwala and KeKo (K-Zone) - Moratuwa.”
Pic by Pradeep Pathirana