Asia’s Most Promising Brands
Asia’s Most Promising Brands — a Wo rl d Consulting & Research Corporation (WCRC) and ibrands 360 research initiative — is the premier and most exhaustive multiplatform brand credibility project on Asia. It showcases the most promising brands and leaders from various Asian countries that have contributed to the scintillating Asian success story and charted a path-breaking progression blueprint of the Asian economy.
Asia’s Most Promising Brands is a series of Global Most Promising 500 brands. The zones included in Global Most Promising Brands are Americas, Europe, Oceania & Eurasia, West Asia & Africas, Asia Z1 (GCC, Indian Subcontinent & South Eastern Asia), Asia Z2 (Far East Asia). It is mandatory for brands qualifying for Global Most Promising 500 to be included in the final combined list of Asia.
A total of 200 brands that have excelled in their respective countries from 25 industries across 18 nations on the Asian continent were honoured. Brands from Japan, China, South Korea, Singapore, Malaysia, Thailand, India, UAE, Saudi Arabia, Oman, Bahrain, Qatar, Taiwan, Indonesia, Philippines, Sri Lanka, Hong Kong and Bangladesh were scrutinized.
The process framework was advised and evaluated by KPMG. The research tool set comprised an in-depth analysis and detailed study of each brand by the ibrands 360 Research Team, a diverse and eminent panel of international jury members, as well as an online voting constituent.
A total of 32 Sri Lankan brands were evaluated and the selected brands are featured in a coffee table format book published by ibrands 360. The awards night took place in Dubai on 27th August 2013. Links to the brands from Sri Lanka which have been awarded Asia’s Most Promising Brand status:
Akbar Tea - http:// www.mostadmiredasia. com/#!akbar-tea/c2215 Avalon Photocopying Paper - http://www.mostadmiredasia. com/#!avalon/cf2a
People’s Leasing Company - http://www.mostadmiredasia. com/#!peoples-leasing-company/ c1wrn