Fair & Lovely launches “face expert” program
Fair & Lovely in collaboration with beautician Nayana Karunaratne, has introduced Fair & Lovely “Face Expert” a program ; with the objective of empowering the Sri Lankan salon industry.
The program is expected to benefit the many consumers who obtain beauty treatment from salons in Sri Lanka. The country has witnessed a rapid growth of the beauty industry in the last few years, which has resulted in a remarkable increase in the number of salons around the country.
Many Sri Lankan women who are salon owners will be empowered through the program while the consumers will be given the opportunity to experience high quality beauty products and treatments. Given the fact that many gaps exist in the level of knowledge and standards practiced in the over-all salon industry, it is believed that the program would offer world class knowledge and expertise that will bridge the gap. In the process, the salon owners would be able to uplift their level of expertise and provide a safer, high quality experience to the consumer, says Nayana Karunaratne.
Fair & Lovely that has always offered a range of face care products, has taken this initiative to launch a unique program that aims to empower the salon industry by uplifting the standards and addressing the knowledge gaps says Sharmila Bandara – Marketing Manager – Skin Care & Deo of Unilever Sri Lanka.
Imeshika Kariyawasam – Senior Brand Manager – Fair & Lovely says that Fair & Lovely Face Expert Academy will provide a comprehensive training program covering skin care & industry know- how under Nayana Karunaratne for 500 salon professionals through a series of workshops planned to be held during the year.
The salon owners would be selected based on criteria of relevance. The program will also comprise of different stages, during which the participating salon owners will have the opportunity to improve the standards of the salons by adding new equipment and ensuring that an improved look is presented in their salons.