Prima introduces Now Now readyto-eat sausage

Poised to revolutionize the fast meal options for the local consumers, Prima introduces Prima ‘Now Now’, Sri Lanka’s first-ever ambient, ready-to-eat sausage.

Customers can save on the hassle of cooking and there is no refrigeration required, as it is ready to eat at any time. The uniqueness of Prima Now Now is that it an ambient.

An ambient sausage is one that is produced in such a manner that it does not require any refrigeration or cooking and is ready to eat.

Ambient sausages are a fast-moving, popular product in Asia, mainly in countries such as Indonesia, Singapore and Malaysia. And thanks to Prima, local consumers will also be able to experience the unique taste and convenience of Prima Now Now.

Prima Now Now is a delightful snack for anytime or anywhere offering the consumer that much needed convenience in a busy schedule. A versatile product, it is a day-to-day snack or a delightful addition to a family get together, kid’s birthday party or even a quick breakfast.

Prima Now Now is priced at just Rs.25 per stick and Rs.300 (12 sticks) per bottle and will be made available in groceries and super markets around the island.

Prima Now Now will cater to the need of a “on the go snack” which is an exciting and delightful new experience for consumers across all age groups.

Make Prima Now Now an addition to your daily life, as an individual and to enjoy with a crowd and bring more fun to those happy and memorable moments of your life.

Prima Now Now – Its ready to eat, anytime anywhere!