Sri Lanka welcomes Chery
China’s largest car manufacturer Chery Automobile Co. Ltd has appointed Ideal Chery Automobiles (Pvt.) Ltd as its franchise holder and distribution partner in Sri Lanka.
Chery is known in Sri Lanka for the QQ Compact (small) car. Having sold over one million QQs worldwide, the model name ‘QQ’ is synonymous with Chery. However, Chery’s product line goes far beyond the QQ with more than 30 models in worldwide production including electric cars.
The fundamentals of the Chery brand such as excellent research, development and design capability, the ability to manufacture its own engines and transmissions, superior built quality, warranty support and spare parts availability along with Chery’s achievements as stated in the 2014 Chery Automobile Company Overview, “the first car came off the production line on December 18, 1999 and on July 27, 2011, the threemillionth car of Chery rolled out the assembly line successfully, at present, Chery possesses an annual production capacity of 900,000 cars” led to much confidence in investing in the “Chery” brand.
Chery has developed its own technology in CVT Transmissions, Variable Valve Timing (VVT), Common Rail Fuel Injection, Traction Control, Electronic Stability Programme (ESP) and many other technologies. Also, Chery is the manufacturing partner for Jaguar and Land Rover in China - which stands to benefit the Chery brand by way of hi-tech input.
Ideal Chery Automobiles (Pvt.) Ltd. is a fully-owned subsidiary company of the Ideal group which has core business interests in motor franchise imports and motor spare parts in Sri Lanka.
Ideal Chery commenced operations in January of 2014 as the sole authorized distributor for Chery motor vehicles manufactured by Chery Automobile Company Ltd of China.
Ideal Chery Automobile (Pvt.) Ltd is committed to establishing the Chery brand in Sri Lanka with a particular emphasis on ‘After Care’ - countrywide service, repair and spare parts availability. A fully equipped central workshop and central spare parts store with trained personnel and the ability to carry out general service, mechanical and electrical repair and accident repair has been established in close proximity to Colombo City limits at No. 75, Kandawala Road, Rathmalana. The countrywide service and spare parts dealer network extends to 10 partner locations as at April 28, 2014 with a further 11 Ideal group-owned regional repair centres functioning as localized service and repair facilities.
Ideal Chery has also established exceptional brand visibility by constructing a state-of-the-art, dedicated Chery showroom in the heart of Colombo City’s commercial district at No. 131, Union Place, Colombo 02. The Ideal Chery sales network will initially consist of the Colombo, Kurunegala and Matara showrooms and will rapidly expand to other key cities and townships in the first year of operation. Ideal Chery will introduce 4 models in the first year of operation: 2014 Model Chery QQ3, 2014 Model Chery YOYO (van), 2014 Model Chery Tiggo FL (SUV), 2014 Model Chery Fulwin 2 FL (Sedan – Family Car).