zMessenger to host Sri Lanka’s first mobile marketing roundtable

zMessenger, Sri Lanka’s largest mobile marketing solutions provider, will bring together top brand leaders from fast-moving consumer goods (FMCG), hospitality, banking and financial services to the island’s first roundtable on mobile marketing scheduled for today (Thursday, October 30, 2014). The event titled ‘Embracing Mobile Mind Shift – Mobile Moments are the Frontline of Customer Experience’ will look at the impact of rapidly increasing mobile connectivity on customer expectations.

“Mobile phones are proving to be an effective and affordable marketing channel and in the face of this mobile boom, customers are in the midst of a total mind shift. Their expectations have changed. Whilst they have lost interest in a marketing message, they now demand utility and they expect it now. We thought its timely to focus on how brand leaders across different industries understand this shift and respond to it by creating mobile moments that would transform customer experience and supply them with mobile utility,” zMessenger Co-Founder and CEO Jayomi Lokuliyana said.

The roundtable will see expert panellists Siddharth Banerjee, Country Marketing Director – Unilever Sri Lanka, Tharanga Gunasekera, Head of Marketing and Communications – HSBC Sri Lanka, Mangala Wickramasinghe, Head of e-Banking Services – HNB and Co-Founder of the Ministry of Crab and Kaema Sutra restaurants, Dharshan Munidasa addressing the gathering on diverse topics ranging from customer engagement to delivery of financial services through mobile phones and the power of mobile context to mobile services in the hospitality sector.