EXPOLANKA HONOURED AT LACP USA WITH 3 AWARDS
Adding yet more accolades to its prestigious award gallery, Expolanka Holdings PLC claimed three awards for its ‘Look | See’Annual Report 2013/14 at the recently concluded Spotlight Awards Global Communications Competition by t he League of American Communications Professional (LACP).
Expolanka claimed the 24th spot amongst the top 100 world rankings, winning a Gold Award for excellence within its competition class as well as a Silver Award for the ‘Best Narrative’. In 2013, Expolanka ranked at 36 amongst the top 100 world rankings.
According to LACP, the winners of the competition demonstrated an outstanding focus on shareholders, their i nterests, and t heir need to understand the strategic and tactical decisions their companies are making. Amongst the top winners are; Airbus Defense and Space, the Coca Cola Company, Samsung Engineering and Hyundai Engineering and Construction.
Commenting on the win, Paddy Weerasekera, Head of Marketing, Corporate Communications and CSR – Expolanka Holdings PLC said, “With each passing year we try to raise the bar of the communication According to LACP, the winners of the competition demonstrated an outstanding focus on shareholders, their interests, and their need to understand the strategic and tactical decisions their companies are making materials to our stakeholders. This recognition is proof that we have succeeded in doing so.”
He added, “This year we used the Annual Report to let our stakeholders see beyond the surface into our authentic identity, business model and the future we envision.”
The report was conceptualized and designed by Copyline (Pvt) Ltd and the production handled by Gunaratne Offset (Pvt) Ltd.
“This year’s entry for Expolanka Holdings PLC, “Look | See” proves to be remarkable in light of tremendous competition,” sa i d Ch r i s t i n e Ke n n e d y, LACP Managing Director. “Approximately 1,500 entries were submitted, exemplifying a dozen of countries and 300 entities, making the competition exceptionally tough.”
Through several hundred hours of judging, LACP identified winners within peer-level competition classes. Competition classes were established to create the most level playing field possible between entries. They were determined according to a proprietary judging system developed by LACP, which assigns point values to various criteria of an entry. A composite score, based on a 100-pont scale, was then determined by summing the results of all judging criteria.
She added, “Overall, we find this work to be outstanding, earning a total score of 98 out of a maximum 100 points. With this strong performance “Look | See” has been recognized with a Gold Award within its competition class.”
League of American Communications Professional (LACP) was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of bestin-class practices within the profession while also recognizing those who demonstrate exemplary communications capabilities.