CTC re­wards farm­ing ex­cel­lence at Farmer Ap­pre­ci­a­tion Awards

Daily Mirror (Sri Lanka) - - BUSINESS NEWS -

Cey­lon To­bacco Company (CTC), held their an­nual Farmer Ap­pre­ci­a­tion Awards cer­e­mony re­cently in Kandy.

The event is held to re­ward the con­tri­bu­tion of to­bacco farm­ers who are the cor­ner­stone of suc­cess to the company. Agri­cul­ture Min­is­ter Mahinda Yapa Abe­war­dena graced the event as Chief Guest, while many other dig­ni­taries from the Min­istry of Agri­cul­ture, the Depart­ment of Agri­cul­ture and other gov­ern­ment agen­cies were also present.

Held for the 10th con­sec­u­tive year, the ob­jec­tive of the award cer­e­mony has been to rec­og­nize ex­cel­lence and re­ward out­stand­ing per­for­mance of the past crop year. This year, 78 farm­ers were re­warded in the cat­e­gories of pro­duc­tiv­ity, flavour, best pro­duc­tiv­ity in green pro­duc­tion and best pro­duc­tiv­ity in Bur­ley to­bacco pro­duc­tion. The 2013 awards also marked a spe­cial oc­ca­sion as one farmer, T G Gu­nadasa was granted the lifetime achieve­ment award in recog­ni­tion of the out­stand­ing con­tri­bu­tion to the in­dus­try in the last 30 years.

Head of Leaf at CTC, Chandana Pathi­raja said, “To­bacco grow­ing is a sig­nif­i­cant com­po­nent of our sup­ply chain. As such, we con­sider it our duty to en­sure that farm­ers get the recog­ni­tion they de­serve both for their con­tri­bu­tion to the company’s suc­cess and for their un­matched con­tri­bu­tion to the coun­try’s econ­omy”. He also went on to say that as a company with over 80 years of ex­pe­ri­ence in the agri­cul­ture field in Sri Lanka, CTC is in an ex­cel­lent po­si­tion and is will­ing to share its ex­per­tise and best prac­tices

This year, 78 farm­ers were re­warded in the cat­e­gories of pro­duc­tiv­ity, flavour, best pro­duc­tiv­ity in green pro­duc­tion and best pro­duc­tiv­ity in Bur­ley to­bacco pro­duc­tion

with other agri­cul­tural sec­tors in the coun­try.

CTC’s Sup­ply Chain Di­rec­tor, Shah Man­soor Khalil ad­dress­ing the gath­er­ing said,“The con­tri­bu­tion to­bacco farm­ers have made to the business as well as to the ru­ral and na­tional econ­omy over the years has been enor­mous. As a key stake­holder of the to­bacco in­dus­try, the company stands com­mit­ted to de­velop farmer liveli­hoods. We be­lieve in ‘Farmer mo­ments’ which for us means help­ing farm­ers en­hance their lives and eco­nomic thresh­old. ”

The Hon­or­able Min­is­ter of Agri­cul­ture Mahinda Yapa Abey­war­dena speak­ing at the event said, “We rec­og­nize the support ex­tended by CTC to its farm­ers. Con­duct­ing events such as this ap­pre­ci­a­tion cer­e­mony en­cour­ages farm­ers to per­form bet­ter and de­liver greater re­sults. The company’s guid­ance also helps them to carry out cul­ti­va­tion in a sus­tain­able man­ner and ob­tain more prof­its. I re­quest CTC to ex­plore op­por­tu­ni­ties to ex­port leaf as it will help raise the prof­itabil­ity of the farmer even higher.”

CTC has a long his­tory in agri­cul­ture; the ex­per­tise pro­vided by the company to farm­ers has im­proved both the qual­ity of crops as well as yield. Farm­ers are of­ten given op­por­tu­ni­ties to at­tend train­ing ses­sions or­ga­nized by CTC both lo­cally and over­seas in or­der to keep abreast with the lat­est tech­niques and tech­nolo­gies in farm­ing. Through a ro­bust method, CTC pro­motes the use of eco­nom­i­cally and en­vi­ron­men­tally friendly agri­cul­tural prac­tices, en­cour­ag­ing meth­ods in which soil and wa­ter are con­served, use of nat­u­ral pest con­trol tech­niques and the use of paddy husk as an al­ter­na­tive fuel for leaf cur­ing. CTC’s in­ter­ven­tions en­sure the qual­ity, yield and prof­itabil­ity of to­bacco farm­ers.




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