SPLASH OPENS NEW STORE IN COLOMBO
The Middle East’s largest high street fashion retailer Splash opened its newest store in Colombo this week.
This will be the newest addition to the city’s flourishing fashion landscape just in time for the holiday season.
Located at New Bullers Road, Colombo 4, Splash is one of the celebrated brand offerings in the expanding portfolio of Softlogic Brands Pvt. Ltd a fully owned subsidiary of Softlogic Holdings PLC and the master franchisee for Splash in Sri Lanka.
Softlogic has been single-handedly responsible for changing the face of fashion in the country by bringing key global fashion brands into the market, offering style savvy customers an opportunity to access internationally renowned fashion labels within the country. The launch of the new store in the heart of Colombo is further testament to Softlogic’s long term ambition to create a strong retail market driven by top notch international brands in the country.
Headquartered in Dubai and a part of the Landmark Group, Splash showcases trend-setting collections for men, women, teens and the brand’s product portfolio includes a uni-brand concept along with a gamut of international brands like Lee Cooper, Bossini, ELLE and Being Human thus creating a unique shopping environment for its customers.
“It is always a great feeling to know that your brand is expanding and Sri Lanka has been very supportive and an encouraging market. Splash is a brand that caters to every single person in a family which makes it so successful and loved. There is a constant effort on our end to ensure that we give our consumers the best and partnering with Softlogic is a step in this direction to achieve better results in the future, “said Raza Beig, CEO Splash& Iconic.
Chairman of Softlogic Holdings PLC. Ashok Pathirage said, “We are very pleased to be partnering with Splash to effect the opening of their store in Colombo. Splash is a brand that has always been at the forefront of fashion, adored for their vibrant attitude, affordability and stylish clothing pieces. The newest Splash store is a perfect fit for Colombo and promises to attract a host of style savvy shoppers who will be able to access a great collection of Men and Women’s Formal and Casual wear at extraordinary value prices without having the hassle of traveling overseas to access this brand.”
Splash will now occupy 7000 square feet of prime retail space in the center of Colombo bringing a fresh, new fashion offering to the city.
Launching with the label’s latest Autumn/Winter 2014 Collection, the styles headlining this season at Splash will include the latest in Men and Women’s Smart and Casual Wear as well asin-house designed collections that range from Youth, Active, Smart, Nightwear, Lingerie, Maxim, Vintage and Denim. Splash will also carry the season’s must-have accessories to complete every look.
For years Splash has been revolutionizing the fashion scene in Dubai and the Middle East by introducing innovative concepts and campaigns each year.Having recently signed on personalities like Bollywood Actors Salman Khan and Esha Gupta along with Arab star Nicole Sabaas brand ambassadors the widespread appeal of Splash is that it provides customers with wearable fashion which interpretscatwalk trends and incorporates them into high street pieces.