DIMO holds ‘Star Experience’ to promote product range

To introduce the latest Mercedes-Benz range and also to create awareness about DIMO Premier, DIMO recently organized an event in Kurunegala under the name “Star Experience”.

This was the 4th Star Experience event organized with previous events held at Ratnapura, Kandy and Polonnaruwa.

The event was held at ‘The Salute’ - a picturesque venue among the coconut fields of Kurunegala, managed by the Sri Lanka Army. On the invitation of DIMO more than 80 customers and their spouses attended the event. As such the attendees included existing Mercedes-Benz owners, potential Mercedes-Benz owners and key opinion leaders in North Western Province.

Several brand new vehicles were on display at the event, which included the 2014 new C-Class, the 2014 new E-Class, the new CLA 4-door coupe, the new S-Class and the new 2015 Jeep Cherokee.

Invitees were made aware of the advantages of buying a Mercedes-Benz from DIMO, and the facilities available at DIMO800 – Mercedes-Benz Center. DIMO also highlighted the benefits of working with the only authorized distributor for Mercedes-Benz in Sri Lanka when buying a brand new vehicle, buying a pre-owned vehicle, doing servicing and repairs and even when buying genuine parts for a Mercedes-Benz. This event turned out to be a one-of-a-kind experience for the invitees where they were able to improve their knowledge about Mercedes-Benz. Moreover, DIMO made arrangements to display a range of MercedesBenz accessories at the event, where customers had the opportunity to purchase them and enhance their association with the three-pointed star.

Gahanath Pandithage (CEO - DIMO), Rajeev Pandithage (DGM - Mercedes-Benz Passenger Car Sales and Parts) and Dinesh Gunaratne (Manager - MercedesBenz Passenger Car Sales) represented DIMO at the event. The event was organized by Team Mercedes-Benz along with the DIMO Kurunegala branch.