Cargills Saru Bima shifting farmer lifestyles with new opportunities
Verharvanam Anushiya hails from Puliyankulam – a small town in the Vavuniya district.
Anushiya’s parents are village farmers – the family’s passion fruit and pumpkin plots are their main source of livelihood. For years, the family barely made ends meet, struggling to grow and sell their produce under much hardship.
Ambitious and bright, Anushiya was a high achiever who excelled in school and dreamed of furthering her education. As the daughter of struggling farmers however, dreams of a university education seemed nothing but wishful thinking.
Anushiya’s life changed when her family joined the Cargills network. With Cargills providing a guaranteed purchase of their produce, together with technical support and education with regard to improved and more efficient farming methods, the family’s crop output began to grow and improve, as did their fortunes.
Transforming family fortunes
Today, Anushiya works with Cargills, while pursuing a Bachelor’s Degree in Agriculture at the University of Batticaloa on a scholarship awarded by Cargills. ‘Cargills transformed my family’s fortunes. My ambition is to complete my degree and with the assistance of Cargills, which I know I can count on, to become an agriculture expert – and give back to the community and watch the farming community thrive’.
Anushiya’s sentiment is one echoed by thousands of farmers in the Cargills network. At a ceremony held at the BMICH last week, President Maithreepala Sirisena awarded 18 vegetable and dairy farmers from the Cargills network across Sri Lanka, the Cargills Saru Bima Farmer Citizens Award, recognizing their outstanding contribution to the communities they
live and work in.
Scholarships for over 200 students
The occasion also saw over 200 students receiving scholarships towards higher education while 500 farmers received medical insurance policies during the ceremony. The scholarships and insurance policies are a result of the fund established by Cargills Saru Bima – a concept where the company gives back 50 cents for each kilogram of vegetables purchased from the farmers in the community to be utilized for community empowerment.
Since its inception in 2008, the fund has enabled hundreds of children to pursue their education, while also empowering farmer communities through community funds and facilities.
A premier supermarket chain and household name in t he country, Cargills was instrumental in popularizing the supermarket concept. In 1999, the Company reached out to the agricultural community by establishing a collection centre for vegetables. Engaging with the agricultural community it worked with, today the company works closely with over 10,000 farmers across the country, sourcing 80,000 kilograms of fruits and vegetables and 90,000 litres of milk every day. This direct engagement with the farmers
Cargills’ first move
Cargills (Ceylon) PLC first engaged the local agriculture community in 1999 with the commencement of its first collection centre for vegetables. With the establishment of the centre, the company facilitated the direct purchase of agricultural produce from the farmers, thereby maintaining a price balance benefitting both the producer and the consumer.
Today the Company’s engagement has created direct markets for over 10,000 farmers across Sri Lanka sourcing 80,000 kilograms of fruits and vegetables and 90,000 litres of milk every day.
Invested in the lives and welfare of the communities it works with, Cargills’ involvement goes beyond a trade relationship. Recognizing the need for support, education and direction, Cargills has taken upon itself the goal of uplifting farmer communities. To this end, Cargills agribusiness teams work directly with farmers to overcome challenges, providing knowledge and resources t o ensure farmers succeed.
Sunitha Padmini is a winner of the Cargills Saru Bima Farmer Citizen Award, awarded this year to 18 farmer community leaders from across Sri Lanka. As Secretary of the Farmer Society in Thanamalvila, Padmini counts a wealth of experience in working with Cargills. Through the knowledge gleaned with working with Cargills, and with the Company’s support, Padmini play a vital role in educating farmers on an array of subjects, including proper methods of produce storage, the advantages of the use of compost manure in favour of chemicals and the proper
preparation of it.
Access to technical know-how
Village farmers often have no access to technical know-how and knowledge enhancement, relying instead on traditional farming methods, which may be outdated in these times. In this context, Cargills provides an invaluable service in empowering these communities with the knowledge, skill and tools to survive and thrive, while ensuring optimal production and utilization of local resources – a vital step towards agricultural self-reliance.
Range of assistance
Farmers’ lands are chemicallytested and farmers are advised on the best crops to cultivate, ensuring the best possible output. Subramaniam Sathyakumar from Killinochchi says that originally his family had trouble selling their produce.
When they joined the Cargills network, they were given assistance and advice, along with a purchase guarantee. Sathyakumar was one of the first to join the Cargills network in Killinochchi. ‘When I joined the Cargills network, it was the first time I sold all my produce. Since my association I have increased my crop output, variety and grown my business, enabling me to employ others and pass on the Cargills benefit’.
The success stories are many. Over the years, the Cargills business model has brought benefits to producers and consumers alike – making a difference in lives that reach beyond business boundaries – to community empowerment and wellbeing – and a stronger nation.