Flemingo Duty Free launches ‘Privilege’ loyalty programme

Flemingo Duty Free is predominantly associated with innovation, customer orientation and its penchant for always increasing value for its stakeholders and esteemed clientele. Flemingo Privilege is one such venture, a rewarding loyalty programme now launched by Flemingo Duty Free.

Flemingo Privilege is tailored to provide additional benefits to the privileged customer that travels frequently. The soft launch of this remarkable loyalty scheme became a reality on June 12, 2015 presided by the Bandaranaike International Airport Departure Lounge Vice Chairman and Commercial Head of Airport. Flemingo Privilege is the first of its kind and a benchmark in the travel retail industry in Sri Lanka. Customers are entitled to become loyalty members upon purchasing items worth US $ 75. Once enrolled, members are eligible to earn reward points for every purchase, applicable across categories and on a wide range of products.

Commenting on the occasion, COO Asia P.K. Thimmayya said, “In our continuous endeavour to engage, excite and make the shopping experience more memorable, Flemingo is launching Flemingo Privilege. Into the fourth year of our duty free operations at Bandaranaike International Airport, we are launching this initiative as a reward to thank all our patrons and customers for their continuous support and loyalty in making Colombo ‘The most favoured Duty Free destination’.”

Special programmes and promotions will be presented exclusively to loyalty customers with the vision to facilitate Flemingo’s clientele with more value for their money. Flemingo Privilege is a multiple tier programme with plans to integrate and tie up with a versatile array of partners thus ensuring members experience greater benefits time and time again. Flemingo Duty Free is a subsidiary of Flemingo International. Flemingo International is a global duty free and travel retail operator with presence in 34 countries with over 200 operations in Asia, Africa, Europe and Latin America. Since its inception in Sri Lanka in 2011, Flemingo has been making headway while positioning itself as a leading player in the duty free industry, delivering the highest value for customers, partners and stakeholders alike.