Leo Burnett presents book on award winning work to U.S. envoy

Ranil de Silva, Managing Director of Leo Burnett Solutions Inc. (LBSI) together with the Executive Committee of the company, presented a book featuring the agency’s award winning work to Andrew C. Mann, Chargé d’Affaires at the U.S. Embassy in Colombo, to celebrate the 80th anniversary of the global network.

Leo Burnett Worldwide was founded in Chicago, U.S.A. on 5th August in 1935 and celebrated its 80th global anniversary this year, whilst the Sri Lankan outpost commemorated 16 years of success as a pioneer in the local marketing communications industry.

This coffee table book features a collection of the Sri Lankan office’s most celebrated work which has won many accolades and commendations for the company over the years.

Commenting on the handover, Andrew C. Mann, Chargé d’Affaires at the U.S. Embassy in Colombo stated, “I’m thrilled to see the success and growth at Leo Burnett Sri Lanka over its 16 years. Its international expertise is legendary, and the talented local staff continues that storied tradition by accurately reflecting and shaping the tastes and preferences of the people in this country.”

Also commenting on this historic occasion Ranil de Silva, Managing Director, Leo Burnett Solutions Inc. (LBSI) stated, “It is an honour for us to present this milestone publication to Andrew Mann, to celebrate the success of this global American network in Sri Lanka. Leo Burnett’s journey of creativity began in Chicago on 5 August 1935. On this auspicious day, my team and I are honoured to have had the opportunity to share the story of success of this prestigious network’s Sri Lankan office. This publication captures our most celebrated work. It showcases our greatest accomplishments over the course of our journey during the past 15+ years.”

This book showcases the work of the Sri Lankan office of Leo Burnett which has won this outpost global recognition. In fact it is a journey of 15 years of creativity t hat ultimately changed the way the world perceived Sri Lankan creativity. The book showcases awardwinning campaigns across a variety of categories in c l u d i n g Pr e s s , T V, Radio, Promotions, Activations, Digital and PR and covers a range of sectors including Finance, Ho s p i t a l i t y, FMCG, Te le c o m m u n i c a t i o n s , Education, and much more. Exceptional campaigns for social and environmental causes as well as health care related initiatives are also featured in the book, including the country’s most awarded idea the ‘Mosquito Repellent Newspaper’ - an i nnovative campaign which the agency created to combat dengue in Sri Lanka. This idea today is the most awarded idea ever created in the country’s entire history, winning a string of accolades at the world’s most renowned advertising awards shows and festivals.