Maliban Cream Cracker becomes official biscuit at Guinness World Record attempt for largest tea party

Maliban Smart Cream Cracker was chosen to be the official biscuit in Sri Lanka’s attempt at making a Guinness World Record for the largest tea party.

The attempt was made in Kandy by APOT. Asia in collaboration with the Sri Lanka Tourism Promotion Bureau and the Sri Lanka Tea Board. The attempt unfolded in Kandy, before the Esala Perahera, where spectators were offered cups of tea in order to set the record.

Maliban, the country’s premier biscuit manufacturer, as the official biscuit for the event, provided Smart Cream Crackers to all participants to complement the tea party and the festivities.

The flagship brand of Maliban Biscuit Manufactories—Maliban Smart Cream Cracker— has been receiving overwhelming customer feedback following the improvement of the biscuit. With an all improved taste, complimented by a crispy and crunchy bite, the all-new Smart Cream Cracker is well received by everyone, regardless of age, or occasion.

It is perfect for anytime of the day, as a snack to curb those sudden hunger pangs, a mid day crispy treat or to indulge that sweet tooth in time for tea. With a delectable looking golden colour, the all-new Smart Cream Cracker combines the cheesy and milky tastes perfectly to present a cracker that is appealing to anyone. A cracker that has been made taking into consideration the requirements of consumers, it is a biscuit that follows a formula that has been proven to be a favourite among biscuit lovers. The development of this formula was a result of meticulous planning and research and development in terms of determining the preferences of consumers from all walks of life.

“We are very proud to have been given the opportunity of being part of an event of this magnitude, which speaks volumes about the quality of Sri Lanka tea. This also proves to be a great way of promoting Ceylon tea and locally manufactured products. Ever since we re-launched the newly improved Smart Cream Cracker, we have seen an unprecedented growth in the segment,” revealed Ravi Jayawardena, CEO Sales & Marketing.

“More and more consumers have shown an interest in the Smart Cream Cracker and we have received extremely positive response. Many have testified that it is the best. The taste, quality and the attention to detail that we devote to produce the cracker has won the hearts of all regardless whether they like crackers or not.”

Produced using latest state-of-the art European technology and imported machinery ensuring the freshness, consistency and the quality of the Smart Cream Cracker, Maliban has been able to provide a cracker that has gone beyond customer expectations. Adhering to the best manufacturing practices, even the packaging of the cracker has been given careful consideration so that the crispiness of the biscuit is preserved until the very end.

Maliban firmly believes in providing nothing but the best to their customers in terms of products and thus, ensuring that all of their products are manufactured according to the highest quality standards has been their ethos since the Company’s inception in 1954.

Equipped with state-of-the-art manufacturing machinery, equipment, infrastructure and a skilled workforce, Maliban’s commitment to excellence is apparent from the wide range of novel and improved biscuits that they have introduced to the market recently, which includes the all improved Cream Cracker.

Standing testament to such efforts the Smart Cream Cracker won the Superior Taste Award in 2010 and 2013, which is a fete that not only the company but the whole country can be proud of. The Superior Taste Award is awarded by the International Taste and Quality Institute (iTQi in Brussels, Belgium, based on a blind tests by chefs and experts from Association de la Sommeliers (ASI). Accordingly, the award is presented after the careful examination of a product’s aroma, texture, appearance and flavour.

Strengthened from the industry expertise that they have gained over the years, Maliban constantly tries to innovate and introduce many more novel products to the customers and continues to journey on as the pioneering biscuit manufacturer in the country.