Dell, HP, Intel, Lenovo and Microsoft unite to launch joint ad campaign

Dell, HP, Intel, Lenovo and Microsoft are collaborating for the first time on a joint advertising campaign that showcases the exciting innovation in today’s newest personal computers (PCs).

The combination of In t e l ’s best processors ever – 6th Generation Intel Core processors – Microsoft’s latest Windows operating system – Windows 10 – and some of the thinnest and most innovative designs ever from Dell, HP and Lenovo was the driving force for these companies to align around an aspirational and educational message for the PC category.

The six-week campaign, which began Oct. 19 in the United States and China, highlights the significant innovation in today’s PCs, prompting consumers to ask “PC Does What?” and inspiring them to question whether their current PC can do the same. The integrated campaign will run across TV, digital and social elements, complemented by native advertising, to reinforce the advanced capabilities of the modern PC.

Today’s PCs categorically represent a major leap forward for all users, from mobile workers to gamers, delivering a range of exciting experiences and significant advancements over older systems.

The joint campaign is designed to complement each company’s respective fourth quarter marketing efforts and will conclude on Nov. 30.

The new PCs highlighted in the campaign and more are currently on the market, with more expected to arrive in time for the holidays.