Unilever introduces relaunched Lux Soft Touch, Lux Silk Sensation soaps

Lux has once again revolutionized the way women experience fragrances by infusing it with the fine fragrances in its exciting new range of soap.

Lux Soft Touch and Lux Silk Sensation, the fragrance for both soaps were created by Master Perfumer Martin Koh and Perfumer Stefanus Agung Nugroho of the reputed House of Firmenich. The t wo new relaunched soaps were introduced to local media via a special sensorial experience session held at Arcade in Colombo. Following the media launch the new news of the ‘Best Lux fragrances’ was brought to life to consumers near arcade and the independence square via a unique Lux Rose Parade which left bystanders and onlookers awestruck.

Presently, roses are one of the key dominant elements in fine fragrance concoctions – a definitive and singular tone that takes centre stage, which is rare in any breed of perfume. Also, unlike in previous eras of trends and tantalizing scents, a fine fragrance isn’t limited to a bottle anymore. That is why Lux is different. So rather than use it sparingly and strategically, Lux’s fine fragrances give you the chance to immerse yourself in the perfect scent – so the benefit of smelling great isn’t just for everyone else, but intimately for you.

The Lux Rose Parade’ comprising of 50 beautiful girls took to the streets to introduce the two new soaps.

Addressing t he gathering, Unilever’s Skin Cleansing Category Head Nilushi Jayatileke said “At Lux, we work with the world’s best perfumers to create beauty treats infused with fine fragrances. Our goal? For each Lux shower to be a delight to the senses, making women feel fabulously feminine, every day.”