Ceylinco Life shines again at SLIM Brand Excellence Awards
The strength of the Ceylinco Life brand has been emphatically reaffirmed by the Sri Lanka Institute of Marketing (SLIM), which presented the country’s life insurance leader with Silver awards in two of the top three categories recognised at the 2015 Brand Excellence Awards.
Ceylinco Life received the Silver in the Service Brand of the Year category encompassing all areas of business in the Services sector, and the Silver in the Local Brand of the Year category, underlining its status as one of Sri Lanka’s preeminent brands.
“We are delighted with the strong showing of Ceylinco Life at this year’s Brand Excellence awards, particularly so because this is a brand that has been consistently committed to its mission and vision in the face of many challenges,” Ceylinco Life Director/deputy CEO T. Ranasinghe said.
“Not only has Ceylinco Life maintained its market leadership every year since 2004, the brand has repeatedly won international and local accolades over the years, underlining its intrinsic strength.”
The highly competitive SLIM Brand Excellence Awards recognise brand strength in terms of financial performance and brand health based on consumer research and follows an in-depth assessment of a company’s brand building processes.
Areas assessed by the panel of judges include Strategic Intent of the Brand: long-term vision/ mission, Brand Content: Brand values/brand image projected to consumers, Brand Process: Brand value proposition, key points of difference against competitors/strategic positioning/ operationalising positioning strategy and brand communication strategy.
Brand performance is assessed on financials, which in respect of Ceylinco Life covers financial stability demonstrated by the company’s Life Fund, its solvency margin, claims and benefits paid to policyholders, market share, volume and value growth of its business and profitability.
Brand health is established via consumer research covering brand awareness, brand recall, brand image and brand equity.