Rani San­dal­wood cel­e­brates 75 years with new out­look

Daily Mirror (Sri Lanka) - - BUSINESS NEWS -

Rani San­dal­wood, Sri Lanka’s hall­mark in beauty soaps for over seven decades, has now been re-launched with a brand new out­look, com­mem­o­rat­ing the 75 years of un­par­al­leled qual­ity served by the prod­uct.

In 1941, when the soap was first de­vel­oped at the Swadeshi man­u­fac­tur­ing fa­cil­ity in Kan­dana, it be­came the first Sri Lankan beauty soap to emerge in the mar­ket. To­day, it is with great pride that the com­pany rec­og­nizes the con­fi­dence held by its cus­tomers in mak­ing Rani San­dal­wood, the most pop­u­lar and num­ber 01 san­dal­wood beauty soap brand in the country.


With the com­mit­ment to con­tin­u­ous im­prove­ment and con­stant el­e­va­tion of bench­mark stan­dards, Rani San­dal­wood soap has re­mained at the pin­na­cle of beauty care of­fer­ings in Sri Lanka. The brand’s pres­ence goes be­yond Sri Lanka’s shores, with it be­ing widely ac­claimed in the in­ter­na­tional mar­ket.

The Swadeshi In­dus­trial Works PLC uti­lizes its state-of-the-art fa­cil­i­ties and mod­ern re­search and de­vel­op­ment and man­u­fac­tur­ing method­olo­gies to in­no­vate and bring new beauty and per­sonal care prod­ucts to the mar­ket that de­light the re­fined tastes of its cus­tomers. This em­pha­sis is ev­i­dent by the com­pany’s in­vest­ment in R&D. The com­pany boasts of cut­ting edge tech­nol­ogy lab­o­ra­to­ries and its pro­cesses have been cer­ti­fied to ISO 9001 – 2008 stan­dard by the Sri Lanka Stan­dards In­sti­tu­tion (SLSI).

The en­dorse­ment of Sri Lankan beauty by Rani Soap ex­tends to its un­wa­ver­ing sup­port to spon­sor the Sri Lankan beauty pageants “Miss Cey­lon” and “Miss Sri Lanka” through the 1960s to 1980s.

For over many cen­turies, San­dal­wood has been the se­cret of beauty for women of roy­alty. It was the prac­tice to ap­ply the nat­u­ral paste from rub­bing of san­dal­wood bark on a stone, to adorn the skin, which helped the princesses and no­ble women to soften the skin, re­duce the un­comely oili­ness and beau­tify the skin, thereby help­ing to main­tain a ra­di­ant com­plex­ion.

The beauty from San­dal­wood is not only an out­come of its ef­fect on the outer skin, but it is also the re­sult of San­dal­wood hav­ing medic­i­nal prop­er­ties to reg­u­late the blood flow, which brings a nat­u­ral glow to the skin. Th­ese medic­i­nal prop­er­ties also serve as a de­ter­rent for skin dis­eases and helps cool the body lim­it­ing the ef­fects of per­spi­ra­tion. Hence, san­dal­wood came to be the most ef­fec­tive herbal rem­edy of choice in beau­ti­fy­ing skin amongst our an­ces­tors.

When rem­i­nisc­ing of de­light­ful fra­grances, it is San­dal­wood that nat­u­rally comes to our mind. The fra­grance of san­dal­wood brings out the nos­tal­gia of pu­rity and it’s a di­vine, heav­enly fra­grance make women feel more fem­i­nine.

The calm­ing ef­fect that San­dal­wood brings to hu­man spir­i­tu­al­ity was re­cently dis­cov­ered by cer­tain sci­en­tists from the West. Th­ese find­ings are dis­cussed even in on­line in­ter­na­tional en­cy­clo­pe­dias show­ing that the in­ter­est in San­dal­wood has now been em­braced even by the western­ers.

The queen of beauty soaps, Rani San­dal­wood en­riched with san­dal­wood oil, is now avail­able in stores near you and the 75 years of re­as­sur­ance in beauty that Rani brings could be en­joyed now 100 g oval shape unique soap bar priced at an af­ford­able Rs.48/=.

The Swadeshi In­dus­trial Works PLC re­cently in­tro­duced a nov­elty in Rani brand with the “Rani Rose Essence Soap”, which cou­ples the fra­grance of rose with the good­ness of pome­gran­ate ex­tract. The prop­er­ties of rose and pome­gran­ate livens the skin and pro­vide an aura of sen­sa­tional beauty to your skin. Rani Rose Essence 100 g soap at Rs. 48now avail­able at your lo­cal store. The Swadeshi In­dus­trial Works PLC have been the pi­o­neer in nat­u­ral beauty and per­sonal care prod­ucts from 1941 in­tro­duc­ing lead­ing brands such as “Khomba”, “Khomba Baby”, “Rani San­dal­wood”, “Ap­sara”, “Perl­wite”, “Safe­plus”, “Lak Bar”, “Lady”, “Black Ea­gle” (per­fumes and af­ter­shave), Shower Gel prod­uct line and the cus­tom de­signed chil­dren’s prod­uct line by a lo­cal com­pany “Lit­tle Princess”.

Khomba and Rani Soaps of The Swadeshi In­dus­trial Works PLC re­main the mar­ket lead­ers in the re­spec­tive prod­uct seg­ments in herbal and san­dal­wood beauty care prod­ucts.

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