Rani Sandalwood celebrates 75 years with new outlook
Rani Sandalwood, Sri Lanka’s hallmark in beauty soaps for over seven decades, has now been re-launched with a brand new outlook, commemorating the 75 years of unparalleled quality served by the product.
In 1941, when the soap was first developed at the Swadeshi manufacturing facility in Kandana, it became the first Sri Lankan beauty soap to emerge in the market. Today, it is with great pride that the company recognizes the confidence held by its customers in making Rani Sandalwood, the most popular and number 01 sandalwood beauty soap brand in the country.
FOR OVER MANY CENTURIES, SANDALWOOD HAS BEEN THE SECRET OF BEAUTY FOR WOMEN OF ROYALTY
With the commitment to continuous improvement and constant elevation of benchmark standards, Rani Sandalwood soap has remained at the pinnacle of beauty care offerings in Sri Lanka. The brand’s presence goes beyond Sri Lanka’s shores, with it being widely acclaimed in the international market.
The Swadeshi Industrial Works PLC utilizes its state-of-the-art facilities and modern research and development and manufacturing methodologies to innovate and bring new beauty and personal care products to the market that delight the refined tastes of its customers. This emphasis is evident by the company’s investment in R&D. The company boasts of cutting edge technology laboratories and its processes have been certified to ISO 9001 – 2008 standard by the Sri Lanka Standards Institution (SLSI).
The endorsement of Sri Lankan beauty by Rani Soap extends to its unwavering support to sponsor the Sri Lankan beauty pageants “Miss Ceylon” and “Miss Sri Lanka” through the 1960s to 1980s.
For over many centuries, Sandalwood has been the secret of beauty for women of royalty. It was the practice to apply the natural paste from rubbing of sandalwood bark on a stone, to adorn the skin, which helped the princesses and noble women to soften the skin, reduce the uncomely oiliness and beautify the skin, thereby helping to maintain a radiant complexion.
The beauty from Sandalwood is not only an outcome of its effect on the outer skin, but it is also the result of Sandalwood having medicinal properties to regulate the blood flow, which brings a natural glow to the skin. These medicinal properties also serve as a deterrent for skin diseases and helps cool the body limiting the effects of perspiration. Hence, sandalwood came to be the most effective herbal remedy of choice in beautifying skin amongst our ancestors.
When reminiscing of delightful fragrances, it is Sandalwood that naturally comes to our mind. The fragrance of sandalwood brings out the nostalgia of purity and it’s a divine, heavenly fragrance make women feel more feminine.
The calming effect that Sandalwood brings to human spirituality was recently discovered by certain scientists from the West. These findings are discussed even in online international encyclopedias showing that the interest in Sandalwood has now been embraced even by the westerners.
The queen of beauty soaps, Rani Sandalwood enriched with sandalwood oil, is now available in stores near you and the 75 years of reassurance in beauty that Rani brings could be enjoyed now 100 g oval shape unique soap bar priced at an affordable Rs.48/=.
The Swadeshi Industrial Works PLC recently introduced a novelty in Rani brand with the “Rani Rose Essence Soap”, which couples the fragrance of rose with the goodness of pomegranate extract. The properties of rose and pomegranate livens the skin and provide an aura of sensational beauty to your skin. Rani Rose Essence 100 g soap at Rs. 48now available at your local store. The Swadeshi Industrial Works PLC have been the pioneer in natural beauty and personal care products from 1941 introducing leading brands such as “Khomba”, “Khomba Baby”, “Rani Sandalwood”, “Apsara”, “Perlwite”, “Safeplus”, “Lak Bar”, “Lady”, “Black Eagle” (perfumes and aftershave), Shower Gel product line and the custom designed children’s product line by a local company “Little Princess”.
Khomba and Rani Soaps of The Swadeshi Industrial Works PLC remain the market leaders in the respective product segments in herbal and sandalwood beauty care products.