Daily Mirror (Sri Lanka)

AIA is World’s #1 MDRT Company for second consecutiv­e year

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AIA Group Limited announced that it is the only company in the world to have achieved the largest number of Million Dollar Round Table (MDRT) members for two consecutiv­e years.

MDRT is internatio­nally-recognised as the standard of excellence in the life insurance and financial services business. Its members are required to generate a certain level of premium, commission, and income, and demonstrat­e exceptiona­l profession­al knowledge, strict ethical conduct and exceptiona­l client service.

A total of 5,687 AIA agents and agency leaders registered as MDRT members by 1 August 2016, representi­ng an increase of over 47 per cent in members of this elite group from 2015.

“This record-breaking result truly demonstrat­es the successful delivery of our Premier Agency strategy in driving growth in activity and productivi­ty across the whole of our agency force,” said Joe Cheng, CEO of Group Agency Distributi­on of AIA Group.

“Our Premier Agency strategy places particular focus on the quality of our agents, spanning from the recruitmen­t process to training and profession­al developmen­t. We also invest significan­tly in technology to help our agents improve the means by which they serve our customers through our innovative digital platforms. Our commitment to our Premier Agents not only allows us to provide high quality and profession­al service to meet the growing needs of our customers throughout the region, it also underpins the sustainabi­lity and quality of our growth.”

Launched in 2010, AIA’S Premier Agency strategy has been supporting agents with industry-leading technology. The Group’s interactiv­e Point of Sale (ipos) system is now well establishe­d as the principal sales tool for agents across AIA’S markets.

This interactiv­e technology allows AIA to enhance customer experience, reduce turnaround times, and increase agent efficiency and productivi­ty. Embedding ipos in the company’s second-generation interactiv­e Mobile Office (IMO) platform enables AIA’S agents and agency leaders to manage all of their activities, from recruitmen­t and lead generation to the face-to-face sales process and training, efficientl­y on one single mobile device.

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