Datsun returns to Sri Lanka with AMW as exclusive distributor

Associated Motorways Private Limited (AMW), the leading automobile company in Sri Lanka announced that they have partnered up with the Datsun brand as its exclusive distributor in Sri Lanka.

Datsun vehicle sales will soon commence in Sri Lanka, with the first model to be introduced in September this year, which is the All New Datsun Redi-go.

“Datsun” was the name of the legendary Japanese brand that was marketed worldwide from the early 1930s, throughout the company’s rapid growth in the early 1970s and its globalization in the 1980s. Generations of customers coveted the contemporary styling, modern engineering, durability and reliability of Datsun vehicles. The Datsun name was indeed a brand kept close to the customers’ hearts even in Sri Lanka where the brand dominated certain segments and rose to the position of market leader in the past. And now the Datsun name will be rejuvenated in the hearts of the people with a product that is stylish, sporty and filled with excitement for the new generation of motorists in this country. The Datsun Redi-go will hit the market coupled with an exclusive manufacturer’s warranty of 3 years / 100,000 km and at an amazing competitive introductory price to all its customers.

“The return of Datsun is integral to our expansion in fastgrowing markets where there is a mushrooming upwardly-mobile segment,” said Vincent Cobee, Global Head of Datsun. “Datsun’s key values – Dream, Access and Trust, are designed to accommodate the needs and aspirations of this target group and resonate with consumers in high-growth markets who seek attractive styling, an accessible price and, above all, an engaging driving experience”.

“We understand the local market and with the Datsun offerings, we would be breaking through category conventions to ensure that our up and coming customers can make their mark with confidence, pride and ease. With our experience of over 65 years in the automotive industry, we are geared to provide a Datsun brand experience of excellence, from test drive to delivery and after sales support” said Yohann De Zoysa, Director Passenger Vehicles AMW.

The distinctive Datsun logo, embodies the brand’s styling identity. The inner portion of the logo preserves the essence of the original Datsun logo with a blue bar striking through the rising sun. This reflects the founding spirit of ‘sincerity leads to success. The rising sun represents the energy of rising towards a better tomorrow and the striking blue bar represents pure integrity built into providing innovative solutions. The outer shape represents the edge and modernity of the new Datsun brand. The blue brand colour is embedded in our heritage which is rooted in sincerity and trustworthiness.