Kantar ranks top 10 FMCG brands in Sri Lanka based on LMRB Household Panel
KH ODWHVW %UDQG )RRWSULQW VWXG\ FRQGXFWHG E\ .DQWDU :RUOG SDQHO UDQNHG WKH 7RS )0&* %UDQGV LQ 6UL /DQND RQ WKH EDVLV RI
PRQWKV ILQGLQJV IURP WKH /05% +RXVHKROG 3DQHO D VWXG\ ZKLFK FRQWLQXRXVO\ PRQLWRUV WKH FRQVXPHU SXUFKDVH EHKDYLRU RI )0&* EUDQGV EURXJKW LQWR WKH KRPH
7KH *OREDO %UDQG )RRWSULQW VWXG\ DQDO\VHG RQH ELOOLRQ KRXVHKROGV DFURVV FRXQWULHV LQ ILYH FRQWLQHQWV LQYROYLQJ ELOOLRQ VKRSSHU GHFLVLRQV DPRQJ EUDQGV DFURVV )0&* FDWHJRULHV 7KH VWXG\ XVHG LWV SURSULHWDU\ PHWULF ± &RQVXPHU 5HDFK 3RLQWV &53V ± WR GLVFRYHU KRZ PDQ\ WLPHV D EUDQG ZDV FKRVHQ E\ FRQVXPHUV RYHU WKH FRXUVH RI RQH \HDU
³6UL /DQND ZDV LQFOXGHG LQ WKH VWXG\ IRU WKH ILUVW WLPH WKLV \HDU ZLWK WKH DQDO\VLV FRQVLGHULQJ RYHU
PLOOLRQ KRXVHKROGV LVODQG ZLGH DFURVV QHDUO\ EUDQGV DQG ELOOLRQ VKRSSHU GHFLVLRQV´ VDLG +LPDOHH 0DGXUDVLQJKH &KLHI ([HFXWLYH /05%
6KH DOVR DGGHG ³$FFRUGLQJ WR WKH JOREDO UHSRUW ORFDO EUDQGV FRPPDQG
RI JOREDO )0&* VKRSSHU FKRLFHV WKLV SDWWHUQ EHLQJ VSHFLDOO\ SUHYDOHQW LQ $VLD /DWLQ $PHULFD DQG DOVR VRPH SDUWV RI (XURSH´
&KDPLND )HUQDQGR +HDG RI /05% +RXVHKROG 3DQHO H[SODLQHG ³7KH &53 LV PHDVXUHG E\ ORRNLQJ DW KRZ PDQ\ KRXVHKROGV DUH EX\LQJ D EUDQG SHQHWUDWLRQ RI D EUDQG DQG KRZ RIWHQ WKH\ DUH EX\LQJ LW IUHTXHQF\ RI SXUFKDVH ± WKLV GLVSOD\V WKH DPRXQW RI FORVHQHVV WKDW FRQVXPHUV KDYH ZLWK WKH EUDQG DQG SURYLGHV D WUXH UHSUHVHQWDWLRQ RI VKRSSHU FKRLFH´
$FFRUGLQJ WR .DQWDU :RUOGSDQHO %UDQG )RRWSULQW RIIHUV PDUNHWHUV D IUHVK SHUVSHFWLYH DQG D FKDQFH WR ORRN EH\RQG FRQYHQWLRQDO ZLVGRP WR QHZ RSSRUWXQLWLHV
(YHU\ \HDU .DQWDU :RUOGSDQHO FRQGXFWV WKH PRVW H[KDXVWLYH VWXG\ RI )0&* EUDQGV DFURVV WKH JOREH KHOSLQJ PDUNHWHUV EUDQGV DQG DJHQFLHV LGHQWLI\ VWUDWHJLF OHYHUV WKDW EUDQGV FDQ SXOO LQ RUGHU WR PDNH EXVLQHVV GHFLVLRQV WKDW ZLOO OHDG WR VXFFHVV
/05% HVWDEOLVKHG LQ LV 6UL /DQND¶V ILUVW LQGHSHQGHQW LQWHUQDWLRQDO PDUNHW UHVHDUFK DJHQF\ DQG D SDUW RI WKH .DQWDU *URXS 8. WKH LQIRUPDWLRQ LQVLJKW DQG FRQVXOWDQF\ ZLQJ RI :33 RQH RI WKH ZRUOG¶V ODUJHVW FRPPXQLFDWLRQV VHUYLFHV JURXSV /05% RIIHUV D IXOO UDQJH RI SURIHVVLRQDO VHUYLFHV FRYHULQJ ERWK TXDOLWDWLYH DQG TXDQWLWDWLYH UHVHDUFK