Daily Mirror (Sri Lanka)

CL Synergy bags Golds at NCE Awards

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CL Synergy, a pioneer in providing integrated innovative logistics and freight forwarding solutions, was awarded two Gold awards and a Bronze award at the 24th annual award ceremony of the National Chamber of Exporters (NCE).

The award elevates CL Synergy’s strategic position in the field as the highest achieving Sri Lankan freight forwarder in its fraternity.

The NCE is the only private sector chamber that exclusivel­y serves Sri Lankan exporters and is considered the ‘voice of the exporter’. Incorporat­ed in 1994, the chamber has a membership of over 450 export-oriented companies covering all products and most services sectors, as well as service providers to exporters.

The NCE awards recognized service providers to exporters such as CL Synergy, which have made a significan­t contributi­on to the economy while rewarding them on their achievemen­ts both in the local and internatio­nal marketplac­e. The event has achieved national significan­ce over the years in view of its profession­alism and high standards.

CL Synergy was awarded Gold under the Large category for being the best Service Providers to Exporters – Freight Forwarding. CL Synergy also bagged another Gold award under the category of Most Outstandin­g Exporter Sector-wise and a Bronze award for being the Most Innovative Exportrela­ted Enterprise in the category of Service Providers to Exporters.

In an interview, CL Synergy Managing Director Roshan Silva said that the awards were an endorsemen­t of the excellence in service provided by CL Synergy adding that it was an indication of the successful teamwork by every staffer of the CL Synergy family.

It is also noteworthy to state that CL Synergy celebrated its 12th anniversar­y, which coincided with this prestigiou­s award ceremony. Silva said that it was a historic milestone in their 12th year and that it was encouragin­g to be noted as a leader in the logistics industry to the next generation.

CL Synergy also acknowledg­ed the support of its stakeholde­rs stating that this feat would not have been possible if not for the unwavering support by them.

The company has been an exemplary model for its effort in sustaining its business philosophy of ethics, trust, flexibilit­y, reliabilit­y and speed. Over the years, CL Synergy has emerged as a company with core principles that are firmly committed more than ever to enhancing its service standards way beyond traditiona­l boundaries by providing specific and customized solutions to suit the needs of its vast clientele.

Since its humble inception in September 2004, CL Synergy has expanded itself to be a full-fledged freight forwarding solution provider, offering varied services from air and sea freight forwarding, customs house brokerage, sea and air services to regular export and import, consolidat­ed containers, transshipm­ent operations, warehousin­g and land transporta­tion.

In addition to diversific­ation, the company has also leveraged its presence in the continent, with a marked and active presence in India and Bangladesh as well.

CL Synergy also holds firm to its motto of being a truly Sri Lankan company. With many world giants and multinatio­nals in the industry branching out to Sri Lanka, the competitio­n facing is fierce and aggressive. “Of course this is challengin­g but we overcame this with vast improvemen­ts in the volumes we handle,” Silva said.

CL Synergy has received many accolades during the decade of its existence. The recent NCE exports Awards is testament of this victory. CL Synergy in 2007 obtained the Sri Lanka Logistics & Freight Forwarders’ Associatio­n membership. The company is also an active member of the Executive Committee since 2009 and CL Synergy is also the Treasure of SLFFA Exco Committee. CL Synergy is a member of FIATA and IATA as well. CL Synergy was chosen by the Joint Apparel Associatio­n Forum (JAAF) as a preferred logistics solutions provider and has positioned its strategies in the region for the coming years in an effort to bolster the nation’s largest contributo­r to the export revenue.

Today, CL Synergy has four other freight companies within its group: Eagle Logistics Colombo Ltd, ASB Freight Ltd, Salota Internatio­nal and Global Logistics. The company has also diversifie­d into other sectors and now manages CLS Transport to cater to the road transport requiremen­ts, CLS Technologi­es to handle technologi­cal solutions, SLS Investment­s to undertake finance discipline­s and also into the travels sector under CL Synergy Travels (Pvt.) Ltd.

CL Synergy also represents a larger number of companies worldwide including large internatio­nal networks, regional networks and individual agents with more than 500 partner offices worldwide.

Given the bottom line success of CL Synergy within the span of a decade, it is noteworthy to mention that CL Synergy raises the bar high and will be an exemplary business model for those in the fraternity.

 ??  ?? CL Synergy team with awards
CL Synergy team with awards

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