Browns wins multiple awards at SLIM NASCO 2016
Sweeping away four awards at the ceremony held recently at The Eagles’ Lakeside Banquet & Convention Hall, Browns Exide and Browns Lucas proved their prowess in the Sri Lankan battery industry.
SLIM NASCO is the only national premier event in Sri Lanka that recognises the sales force for their excellence, rewarding and motivating sales professionals to achieve greater heights.
Browns Battery Division won three Bronze awards on Corporate Sales, Territory Manager and Front Liner categories and also one Silver award on the Front Liner category.
The Battery Division of Brown & Company PLC is a leading strategic business unit in Browns Group of Companies, operating in the Sri Lankan market for over eight decades. It markets a range of automotive and industrial batteries under the brand names of Fully Loaded Exide, Lucas, Dagenite and Chloride. Browns Batteries is market leader in the automotive segment, supported by a dealer network of over 500 outlets islandwide. It also offers battery installation, inspection and all after-sales services. Exide markets its batteries under two main product lines namely automotive and motorcycle. Under automotive, Exide markets eight maintenance-free sub-brands and two non-maintenance-free brands, i.e., Exide Matrix, Exide Mileage, Exide Champion, Exide Ultramf, Exide Powermf, Exide Marinemf, Exide 3WBMF, Exide 3WB and Exide Power Plus. In the motorcycle range, Exide markets four main brands: Exide Biker, Exide Extreme, Exide Explore and Ultramc.
Lucas Batteries are built to the highest specifications to cope with today’s automotive demands, delivering premium performance to meet the changing requirements of the latest technological features. The Lucas Battery brand promises highquality performance, catering to any harsh conditions.
“We do recognise and appreciate the fact that a dynamic workforce is the backbone of a company’s strife in excelling against competitors in today’s dynamic markets and bringing in profitable return on investments to the organisation. We offer our heartiest congratulations to our award winners,” stated Deputy General Manager Battery Ajith De Silva.