Bernard Botejue-reforest join for a greener tomorrow
A large-scale environmental project was witnessed in Ratnapura recently, spearheaded by the oldest apparel manufacturing company in Sri Lanka. Implemented under its key annual corporate social responsibility (CSR) initiative, Bernard Botejue Industries (Pvt.) Ltd joined hands with Reforest Sri Lanka to successfully reforest seven acres of land in Ratnapura.
The timely initiative was of great significance as it was recorded as the largest singleday reforestation project that has taken place in the history of Sri Lanka with the planting of 4,000 trees. The event was held with the participation of a large number of volunteers including the employees and staff of Bernard Botejue, members of Reforest Sri Lanka as well as the residents of the area.
Forests are rapidly dwindling due to various reasons including climate change, global warming and human interventions. A considerable number of bush fires were reported towards the end of 2016 and the situation continued in early 2017 destroying acres of land in forest reserves like Knuckles, Bibile and Moneragala. Bush fires not only destroy primeval trees, wildlife and eco-systems but also have a drastic impact on the climate and dry up water sources and springs, which in turn causes water scarcity throughout the island.
Bernard Botejue Industries Chairman Janaka Botejue, an environmental enthusiast, expressing his views over this momentous project, said, “We began this reforestation initiative last year by distributing 850 samplings to all the workers of Bernard Botejue Kolonna and the residents of the area to be planted as a part of the factory’s anniversary celebration. Following the success of the project, we wanted to continue the reforestation initiative in a larger scale this year.
Unlike projects that give instant results, this initiative will be different as it contributes to the bigger picture of the deteriorating environment we live in. The thousands of trees we planted today will not only purify the air and enrich the soil but also help the country immensely to restore its receding forest coverage and refill water springs in the long run.
I would like to take this opportunity to thank Reforest Sri Lanka for the invaluable support they have extended to us throughout this initiative. This is only the beginning; we hope to conduct similar initiatives in the future and empower our communities further through better environmental standards.”
Bernard Botejue Industries (Pvt.) Ltd was established by Bernard Botejue back in 1948. The company, which started with one knitting machine, three sewing machines and six employees including the founder himself, is today the oldest apparel manufacturers in Sri Lanka.
The tree planting project of Bernard Botejue Kolonna in collaboration with Reforest Sri Lanka took place under the guidance and purview of Kolonna Divisional Secretary S.M. Samarasinghe. The 4000 trees were planted across seven acres of land in Galkadagoda, Koppakanda, Kolonna in Ratnapura District.
Sharing his views on the collaborative efforts of reforestation, Reforest Sri Lanka Initiator and Partner Achela Meddegama said, “It’s a great privilege to partner with Bernard Botejue Kolonna, a company that has been well known for generations in the apparel industry. Their strong enthusiasm and focus on environmental protection, which has led them to choose a CSR project of this nature is highly commendable. Considering the radical changes in the climate and the prolonged drought seasons, such initiatives are critical in the country and we hope this would set an example and create a ripple effect in spreading the message throughout the country.”
Reforest Sri Lanka is a nonprofit society committed towards expanding the forest coverage in Sri Lanka. Initiated by a group of students pursuing MBA in IT – 2015 batch of the University of Moratuwa, the society builds awareness among the masses on environmental protection and consequences of deforestation.