Prestige Automobile’s trade-in weekend sets new trend in automobile industry
Prestige Automobile (Pvt.) Ltd, the sole authorized importer and distributor of premium BMW and MINI automobile brands in Sri Lanka, successfully concluded its trade-in weekend and the BMW service clinic on June 17 and 24, 2017.
The trade-in initiative coupled with free inspection services by Prestige Automobile primarily focused on the new BMW X5 Hybrid and procuring pre-orders for the new upcoming BMW 5 series.
With the participation of over 200 BMW enthusiasts, the event enabled existing BMW 5 series users to gain firsthand experience and feel the essence of the new stylish BMW X5 hybrid. In addition, participants were also given a chance to win BMW complimentary life style packs by winning the Service Quest competition, which required answering questions relating to the new X5 Hybrid model.
Commenting on the initiative, Prestige Automobile Director Marketing Ranjith Jayawardena said, “It was delightful to see the enthusiasm shown by our customers who took part in this event. We at Prestige Automobile have always focused on providing unparalleled service propositions which not only enable our customers to uplift their lifestyle with premium luxury brands but will also fulfil their aspirations with fullest satisfaction. The event generated significant amount of interest about the new 5 series and the X5 plugin hybrid. The excitement and the interest echoed by the participants during the test drive of the new X5 hybrid and about the new 5 series was indeed a sign of the strong association we have with our valued clientele.”
The new BMW 5 is equipped with customized driving modes such as Sport, Comfort and Eco Pro, to provide enhanced driving pleasure for BMW petrol heads. The new BMW 530e iperformance is the most innovative model in its class and offers the full wealth of BMW 5 Series driver assistance systems – in all modes, including edrive. These systems are complemented by all the available comfort-enhancing features and excellent long-distance driving credentials, including a boot that can hold ample luggage for trips away. As for its power source, trailblazing BMW edrive technology teams up with a BMW Twinpower Turbo petrol engine to create an exceptionally economical and powerful plug-in hybrid drive system that fits perfectly with the day.
“Prestige Automobile has continuously taken proactive initiatives to further enhance customer convenience and an event such as this is a solid step towards fulfilling that goal,” added Jayawardena.