Sri Lanka Tourism im­pacts French con­sumers at Paris SMT Travel Fair

Daily Mirror (Sri Lanka) - - TOURISM -

Sri Lanka Tourism par­tic­i­pated in the maiden busi­ness to con­sumer travel fair in the French mar­ket, Salon Mon­dial du Tourisme (SMT) in Paris, France, which was held at Parc des Ex­po­si­tion, Porte De Ver­sailles, re­cently.

SMT is the sec­ond largest travel show held in France an­nu­ally with the par­tic­i­pa­tion of var­i­ous tourism stake­hold­ers from around the world. The main ex­hibit sec­tors of the trade show SMT are for­eign tourism of­fices, tour op­er­a­tors, travel agen­cies, French na­tional, re­gional and de­part­men­tal tourism of­fices, re­cep­tion, ac­com­mo­da­tion, tha­lassa ther­apy, air­lines, car rental, rail­way, cruise lines, busi­ness tourism, new tech­nolo­gies, leisure, train­ing, in­for­ma­tion and ser­vices, as­so­ci­a­tions – press.

The show cov­ers a wide scope of tourism prod­uct and ser­vice sec­tors with high ac­tive pres­ence dur­ing the ex­hi­bi­tion.

Franch Am­bas­sador Bud­dhi Athauda, SMT Show Di­rec­tor Au­drey Quentin, Sri Lanka Tourism Pro­mo­tion Bureau As­sis­tant Di­rec­tor Sarangi Thi­lakasena, First Sec­re­tary Com­merce Chandima Abeyrathne and French Em­bassy Third Sec­re­tary Con­sular Damitha He­waw­ick­rama of­fi­cially opened the Sri Lanka stand at the SMT travel fair along with other of­fi­cials and travel trade rep­re­sen­ta­tives par­tic­i­pated in the ex­hi­bi­tion.

The Sri Lanka stand wit­nessed the pres­ence of French Gov­ern­ment Sec­re­tary of State Geneviève Dar­rieussecq with Min­istre des Ar­mées Flo­rence Parly vis­it­ing the Sri Lanka stand and talk­ing highly on the po­ten­tial Sri Lanka has to be­come a lead­ing travel des­ti­na­tion for the French trav­ellers. They highly praised Sri Lanka and its at­trac­tions to of­fer to the avid French trav­ellers.

Ad­dress­ing the au­di­ence, Athauda re­marked that the pop­u­lar­ity of Sri Lanka among the French trav­ellers is in­creas­ing and the num­ber of travel in­quiries the em­bassy has to han­dle on a daily ba­sis has be­come al­most five­fold show­ing the in­ter­est of French trav­ellers for Sri Lanka.

He fur­ther added that Sri Lanka’s pres­ence at SMT will cre­ate a highly com­pet­i­tive po­si­tion for the des­ti­na­tion with the pres­ence of other pop­u­lar Asian coun­tries such as Thai­land, Malaysia, Male, In­dia, In­done­sia, etc. which have been reg­u­lar at­ten­dees of this travel show from the in­cep­tion.

The travel show was at­tended by re­puted Sri Lankan travel agents and hote­liers ac­tive in the French mar­ket such as Air­wing Tours, Back Pool Ho­tels, Yathra Trav­els, Ayuobowan Tours, Bernard Tours, Travel Talk Asia, World Lanka Tours, Asian Es­capes, Chamathka Hol­i­days and Zenith Ex­pe­di­tions, etc.

The Sri Lanka stand was able to at­tract a very high level of en­thu­si­asm from the show at­ten­dees be­ing present at the show for the very first time. Sri Desi dance troupe from Paris added colour and vi­brancy with tra­di­tional dance per­for­mances at the Sri Lanka stand.

Cey­lon Tea Bou­tique served freshly brewed Cey­lon Tea for the travel show par­tic­i­pants through­out the fair. The Sri Lanka Tourism counter han­dled a large num­ber of in­quiries with the in­flow of po­ten­tial trav­ellers ready to visit Sri Lanka in the near fu­ture.

Sri Lanka Tourism was able to gain dou­ble ex­po­sure at this travel fair with an­other travel show called Salon Des­ti­na­tion Na­ture, which was fo­cused on na­ture and eco-tourism prod­ucts, tak­ing place par­al­lel to the SMT fair in the same venue.

The vis­i­tors at­tend­ing Salon Des­ti­na­tion Na­ture spilled over to the Sri Lanka stand as the coun­try had many nat­u­ral at­trac­tions to travel to and for the pur­pose of dis­cov­er­ing eco­tourism prod­ucts and ser­vices avail­able in the coun­try.

Sri Lanka Tourism rep­re­sen­ta­tives met with lead­ing travel me­dia in France Le Quo­ti­dien du Tourisme, Le Fi­garo, Paris Match and L’echo Touris­tique to seek pos­si­ble co­op­er­a­tion to pro­mote Sri Lanka in these me­dia in the fu­ture.

Fur­ther dis­cus­sions were held with travel agents, air­lines, PR agen­cies, tour op­er­a­tors, elec­tronic me­dia pro­duc­tion houses, blog­gers, travel guide book pub­lish­ers, dig­i­tal mar­ket­ing com­pa­nies, etc. to pro­mote Sri Lanka in the French mar­ket.

Based on the dis­cus­sions had with the am­bas­sador on the plans for fu­ture pro­mo­tional ac­tiv­i­ties in the French mar­ket, the French Em­bassy has laid out plans to carry out a three-day con­sumer pro­mo­tional event at the fa­mous Champs-élysées, con­sid­ered as world’s busiest shop­ping street. The pro­mo­tional cam­paign will take off in the late May to early June pe­riod dur­ing this year.

More than 105,000 vis­i­tors, in­clud­ing 2409 pro­fes­sion­als, 652 staff works coun­cils, clubs or or­gan­i­sa­tions, 531 jour­nal­ists and 400 ex­hibitors par­tic­i­pated in the 2017 edi­tion of the show, cre­at­ing op­por­tu­nity to pro­mote the des­ti­na­tion on var­i­ous con­sumer seg­ments. The vis­i­tor con­sumer pro­file con­sists of 56 per­cent ac­tively em­ployed and 44 per­cent re­tired per­sons with high dis­pos­able in­come. More than 96 per­cent of vis­i­tors at­tend­ing the travel fair go on a hol­i­day as per the re­search.

Out of the to­tal vis­i­tors, 42 per­cent have more than 3000 eu­ros as their hol­i­day bud­get and 45 per­cent of the vis­i­tors al­lo­cate 100-3000 eu­ros as their house­hold hol­i­day bud­get, mak­ing the SMT travel fair one of the high-po­ten­tial av­enues to pro­mote des­ti­na­tions to the avid French trav­ellers.

To­kens of ap­pre­ci­a­tion given

En­joy­ing Sri Lankan sweet­meats

Vis­i­tors at tea counter

Newspapers in English

Newspapers from Sri Lanka

© PressReader. All rights reserved.