Union Assurance introduces customized digital policy book for customers
Union Assurance (UA) is renowned forsetting new trends and novel approaches in terms of embracing disruptive technology and digital initiatives. This time UA has made its efforts to offer a novel experience for the customers with a blend of digital flavour making it a life changing moment for both the customer and the company.
UA recently introduced the first of its kind, customized digital policy book to its valuable customers which could provide the most convenient service and transparency related to the policy information they have always been looking for.
Through this customized digital policy book, the customers would be able to receive all the information related to their life insurance coverat their fingertips. This approach will eliminate the issues and delays the customers had to face in terms of receiving overall details about their life insurance policy.
Accoring to the new method,all the customers will receive atext message to their mobile phone witha link where the customers will be able to view personalized information of their Life Insurance policy. The digital policy books are also enabled with QR codes with the ‘Insurance Simplified’ feature which was introduced to deliver simplified policy documentsby explaining policy terms and conditions unambiguously.
UA partnered with DOK Solutions Lanka (Pvt) Limited, one of the leading Record Management and Document Archiving Companies in Sri Lanka to provide an end-to end policy management.
Iroshini Tittagalla (General Manager – Life) expressing her views on this novel approach stated that “We are extremely glad to introduce yet another novel approach where we can add value and share the experience of conveniencewith all our customers. The novel approach would provide the customers with easy access to information about their Life Insurance Policy related information at their fingertips without any delay.
“This initiative wouldeliminate one of the majorchallenges we faced in terms of providing customers with on the spot policy informationin an effective manner and encourage many more persons to experience the benefits of Life Insurance. Furthermore, UA is grateful that we were able to partner with DOK Solution Lanka to drive this initiative successfully.”
Prabodhanie Wanigasundara – Chief Operating Officer – DOK Solutions Lanka (Pvt) Ltd stated “It’s a privilege for us to partner with an Industry leader like Union Assurance who always strive to deliver extra value addition to its customers with the aid of latest technology. We see them as trend setters in Insurance Industry where any service organization can benchmark for uplifting their service orientation. We consider DOK solutions as a partner of delivering the promise of Union Assurance to their valued customers and our aim is to provide operational efficiency and accuracy in total policy management process by delivering a more simplified and a customized policy to the end customer within the shortest possible time”
Union Assurance operates on the platform of Trust, based on the brand values of convenience, respect, and transparency. UA has blended digital technology into all facets of the business to provide unparalleled levels of customer convenience. The company expects to continue its digital journey and to deliver the best for its customers and to all the people in Sri Lanka by bringing them a life changing partnership.
From left: Rizan Mubarak (Head of IT), Prabodhanie Wanigasundara (Chief Operating Officer), Phiroze Pestonjee (Managing Director) representing DOK Solutions Lanka (Pvt) Ltd and Dirk Pereira (Ceo/director – Union Assurance PLC), Iroshini Tittagalla (General Manager – Life) and Mahesh Jayasuriya (Assistant General Manager Logistics and Procurement) representing Union Assurance PLC at the exchange of agreement between the two companies