Union As­sur­ance in­tro­duces cus­tom­ized dig­i­tal pol­icy book for cus­tomers

Daily Mirror (Sri Lanka) - - FINANCE -

Union As­sur­ance (UA) is renowned forset­ting new trends and novel ap­proaches in terms of em­brac­ing dis­rup­tive tech­nol­ogy and dig­i­tal ini­tia­tives. This time UA has made its ef­forts to of­fer a novel ex­pe­ri­ence for the cus­tomers with a blend of dig­i­tal flavour mak­ing it a life chang­ing mo­ment for both the cus­tomer and the com­pany.

UA re­cently in­tro­duced the first of its kind, cus­tom­ized dig­i­tal pol­icy book to its valu­able cus­tomers which could pro­vide the most con­ve­nient ser­vice and trans­parency re­lated to the pol­icy in­for­ma­tion they have al­ways been look­ing for.

Through this cus­tom­ized dig­i­tal pol­icy book, the cus­tomers would be able to re­ceive all the in­for­ma­tion re­lated to their life in­sur­ance cov­erat their fin­ger­tips. This ap­proach will elim­i­nate the is­sues and de­lays the cus­tomers had to face in terms of re­ceiv­ing over­all de­tails about their life in­sur­ance pol­icy.

Ac­cor­ing to the new method,all the cus­tomers will re­ceive atext mes­sage to their mo­bile phone witha link where the cus­tomers will be able to view per­son­al­ized in­for­ma­tion of their Life In­sur­ance pol­icy. The dig­i­tal pol­icy books are also en­abled with QR codes with the ‘In­sur­ance Sim­pli­fied’ fea­ture which was in­tro­duced to de­liver sim­pli­fied pol­icy doc­u­mentsby ex­plain­ing pol­icy terms and con­di­tions un­am­bigu­ously.

UA part­nered with DOK So­lu­tions Lanka (Pvt) Lim­ited, one of the lead­ing Record Man­age­ment and Doc­u­ment Archiv­ing Com­pa­nies in Sri Lanka to pro­vide an end-to end pol­icy man­age­ment.

Iroshini Tit­ta­galla (Gen­eral Man­ager – Life) ex­press­ing her views on this novel ap­proach stated that “We are ex­tremely glad to in­tro­duce yet an­other novel ap­proach where we can add value and share the ex­pe­ri­ence of con­ve­nience­with all our cus­tomers. The novel ap­proach would pro­vide the cus­tomers with easy ac­cess to in­for­ma­tion about their Life In­sur­ance Pol­icy re­lated in­for­ma­tion at their fin­ger­tips with­out any de­lay.

“This ini­tia­tive woulde­lim­i­nate one of the ma­jor­chal­lenges we faced in terms of pro­vid­ing cus­tomers with on the spot pol­icy in­for­ma­tionin an ef­fec­tive man­ner and en­cour­age many more per­sons to ex­pe­ri­ence the ben­e­fits of Life In­sur­ance. Fur­ther­more, UA is grate­ful that we were able to part­ner with DOK So­lu­tion Lanka to drive this ini­tia­tive suc­cess­fully.”

Pra­bod­hanie Wani­ga­sun­dara – Chief Op­er­at­ing Of­fi­cer – DOK So­lu­tions Lanka (Pvt) Ltd stated “It’s a priv­i­lege for us to part­ner with an In­dus­try leader like Union As­sur­ance who al­ways strive to de­liver ex­tra value ad­di­tion to its cus­tomers with the aid of lat­est tech­nol­ogy. We see them as trend set­ters in In­sur­ance In­dus­try where any ser­vice or­ga­ni­za­tion can bench­mark for up­lift­ing their ser­vice ori­en­ta­tion. We con­sider DOK so­lu­tions as a part­ner of de­liv­er­ing the prom­ise of Union As­sur­ance to their val­ued cus­tomers and our aim is to pro­vide op­er­a­tional ef­fi­ciency and ac­cu­racy in to­tal pol­icy man­age­ment process by de­liv­er­ing a more sim­pli­fied and a cus­tom­ized pol­icy to the end cus­tomer within the short­est pos­si­ble time”

Union As­sur­ance op­er­ates on the plat­form of Trust, based on the brand val­ues of con­ve­nience, re­spect, and trans­parency. UA has blended dig­i­tal tech­nol­ogy into all facets of the busi­ness to pro­vide un­par­al­leled lev­els of cus­tomer con­ve­nience. The com­pany ex­pects to con­tinue its dig­i­tal jour­ney and to de­liver the best for its cus­tomers and to all the peo­ple in Sri Lanka by bring­ing them a life chang­ing part­ner­ship.

From left: Rizan Mubarak (Head of IT), Pra­bod­hanie Wani­ga­sun­dara (Chief Op­er­at­ing Of­fi­cer), Phi­roze Pe­ston­jee (Man­ag­ing Direc­tor) rep­re­sent­ing DOK So­lu­tions Lanka (Pvt) Ltd and Dirk Pereira (Ceo/direc­tor – Union As­sur­ance PLC), Iroshini Tit­ta­galla (Gen­eral Man­ager – Life) and Ma­hesh Jaya­suriya (As­sis­tant Gen­eral Man­ager Lo­gis­tics and Pro­cure­ment) rep­re­sent­ing Union As­sur­ance PLC at the ex­change of agree­ment be­tween the two com­pa­nies

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