Ge­orge Steuart Teas launches Craft Box range with Ozone Friendly cer­ti­fi­ca­tion

Daily Mirror (Sri Lanka) - - LIFE -

Ge­orge Steuart Teas, known as the ‘Orig­i­nal Cey­lon Tea Peo­ple’, launched its Craft Box range of teas along with Ozone Friendly Pure Cey­lon Tea Cer­ti­fi­ca­tion given by the Sri Lanka Tea Board.

The range con­sists of 13 dif­fer­ent types of teas, which are in 200g Craft Boxes, to sup­port the nat­u­ral process through look and feel.

The range in­cluded the pop­u­lar Black tea vari­ants such as PEKOE, OP1, FBOP, Green Tea Gun Pow­der and also spe­cialty teas such as Royal De­light, Fi­esta, Queens Choice as an ex­ten­sion to the range.

Ge­orge Steuarts & Co Chief Ex­ec­u­tive Of­fi­cer Con­sumer Paddy Weerasek­era said, “We are happy to in­tro­duce the new Craft Pack range, which in­cludes a va­ri­ety of Cey­lon black teas, fruity teas, herbal teas and green teas. We have de­cided to ini­tially launch these at our very own Town House Tea Lounge, where cus­tomers can phys­i­cally ex­am­ine the many va­ri­eties of teas for its tex­tures, aro­mas and even taste a sam­ple be­fore buy­ing.”

Sri Lanka Tea Board was the world’s first to achieve the ‘Ozone Friendly Tea’ recog­ni­tion un­der the Mon­tréal Pro­to­col Treaty for cul­ti­vat­ing and man­u­fac­tur­ing tea in the ter­ri­tory of Sri Lanka with­out the use of Methyl Bro­mide (Mebr) or any other Ozone De­ple­tion Sub­stances.

“To­day our brand is very pop­u­lar among reg­u­lar tea drinkers lo­cally and we are also proud to say that we ex­port our tea to over 50 coun­tries. Lo­cally in most re­tail out­lets across the is­land the BOPF grade, Dust (Ka­hata) and Green Tea are sold. There are so many other types of tea we don’t get to taste, un­for­tu­nately as they are not freely made avail­able. We want to of­fer these teas to the lo­cal mar­ket and do that in an af­ford­able way. That’s one of the rea­sons we made these packs 200g and priced the eco­nom­i­cally. Now you could taste the finest Cey­lon Black Teas and spe­cialty teas as low as Rs.10 a cup,” Paddy re­marked.

In 1835, our fore­fa­thers James and Ge­orge Steuart es­tab­lished colo­nial Cey­lon’s very first busi­ness house. The main line of busi­ness at the time was the ex­port of tra­di­tional com­modi­ties such as tea, rub­ber and cof­fee but it was tea that the com­pany re­ally took pride in de­vel­op­ing and trans­form­ing to be the hall­mark of Ge­orge Steuart & Com­pany.

James & Ge­orge Steuart hailed from the Scot­tish high­lands, where tea in its many var­ied forms was served more as an art than a way of life. May it be High Tea, Break­fast Tea or sim­ply a Cuppa to cheer, tea drink­ing was a fine honed passion.

Nat­u­rally, ar­riv­ing in Sri Lanka, laden with great ex­pec­ta­tion for in­dulging in the art of tea mak­ing, the Steuart Broth­ers were ded­i­cated to cre­ate their own dis­tinc­tive blend of Pure Cey­lon Tea. They tra­versed the is­land, from North to South, from East to West. Mag­i­cal dis­cov­er­ies were made. Unique blends of tea con­tain­ing dis­tinc­tive flavours, de­light­ful aro­mas and scin­til­lat­ing liquors were cre­ated. Each blend car­ried the sig­na­ture of its ori­gin. Ev­ery blend con­tained a spe­cialty that had the power to arouse the drinker with vivid fan­tasy.

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