Yamaha Distinction marks 63 years
Yamaha Distinction, a forerunner of the world of motor bikes, recently celebrated its 63rd anniversary worldwide, with high enthusiasm.
Yamaha was launched on July 1, 1955, in Japan, by Yamaha Hatsudoki Kabushikigaisha. Today, the company is active worldwide.
YA-1, the pioneering bike of Yamaha Co., took part in the Fuji Mountain Motor Bike competition in 1955 and won the first, second and third places in the All Japan Auto Bike Endurance Road Race that same year. This victory has been continued unbroken to date. Yamaha is on a non-stop winning spree. The Yamaha brand name has set up a sales record in the global market.
The Yamaha motor bikes are continually subjected to quality monitoring. Priority is given to user safety. Miraculous, latest technologies are fully utilized in the manufacture of Yamaha motor bikes.
In 2008, attention was especially focused on manufacturing family motor bikes, eminently suitable for daily travel. This variety was built with Yamaha and guide collaboration. The far-sighted planning of Yamaha Co. is vividly reflected by this move, since the modern youth is a special target group of this class of motor bikes.
Zahran Ziyawudeen, Head of Yamaha Sales Division of AMW, the Sri Lankan agent of Yamaha, expressing his views on this significant occasion stated, “The Yamaha Division of AMW Company, which functions as the partner of Yamaha Motor Company, participates in these 63rd anniversary celebrations with great pleasure and pride.
We had the good fortune to elevate Yamaha to the status of the most trusted and No 1 preferred motor bike brand name in Sri Lanka, within a very brief period of time. I am quite keen to assure all our clients that we are dedicated to honour your trust, on all occasions.
Our Yamaha motor bike brand name was able to dominate Sri Lanka’s motor bike market, primarily become of the trust placed in us by our loyal clients. It is extremely difficult to succeed in a keenly competitive market, for over five decades, while maintaining our independence. The Yamaha brand name has been able to achieve this high aim, almost effortlessly.”