Coca-cola partners MEPA to ‘Give Back Life’ on Int’l Coastal Clean-up Day
Coca-cola Beverages Sri Lanka Ltd (CCBSL) partnered with the Marine Environment Protection Authority (MEPA) to collect PET bottles for recycling, at the National Programme of the International Coastal Clean-up Day at Daddala Beach in Galle.
The event also included recycler Eco-spindles (Pvt.) Ltd (BPPL Group) and volunteers from AIESEC partnering to demonstrate the positive impact of ‘Harnessing the power of people towards an Ocean without Waste’ under the patronage and active involvement of President Maithripala Sirisena.
The initiative is part for The Coca-cola Company’s commitment towards help creating a ‘World Without Waste’. World Without Waste is the Coca-cola Company’s global goal to help collect and recycle the equivalent of 100 percent of its packaging by 2030. MEPA Chairman Rear Admiral (Retd.) Rohana Perera said: “The risk of pollution of the ocean around Sri Lanka is increasing daily due to the influence of increased use of contaminants connected with development activities and increasing population. Large quantities of non-degradable waste get absorbed into coast and marine environments directly or through the waterways. The National Coastal and Marine Resources Conservation Week is proving to be highly effective in improving coastal and marine environments, while increasing public participation in marine conservation initiatives.”
Commenting on the successful initiative, CCBSL Country Public Affairs, Communications and Sustainability Manager Lakshan Madurasinghe said: “The Give Back Life programme’s long-term vision is to work with host of strategic partners to deliver meaningful action towards a circular economy in which materials are used and reused to provide ongoing value. Following last year’s successful partnership of this same event, Cocacola is delighted to cement its association yet again in 2018. Most importantly, this national event is sending a clear ‘reuse, reduce and recycle’ message to the citizens of the country. Our vision is to ensure that all our PET packaged material is recovered and recycled to minimise its environmental impact through the supporting of recycling programmes and inspiring our consumers to recycle more, while creating livelihood opportunities for waste collection workers across Sri Lanka.”
AIESEC Sri Lanka Partnership Development National Director Natasha Perera said: “AIESEC is delighted to take a proactive step in preserving our marine environment by partnering the International Coastal Cleanup Day. This event provided a unique opportunity for AIESEC volunteers to come together and give of their time and effort in cleaning our beaches while taking it upon themselves to spread the message of recycling. Sri Lanka is blessed with a wonderful marine and coastal environment and it is in our interests, as youth and future leaders of the country, to ensure we preserve our environment.”
Coca-cola Beverages Sri Lanka Ltd partners at this event as part of its extended producer responsibility, to ‘Give Back Life’ to collect marine debris along beaches. Throughout the National Marine Resources Week, all PET bottles collected by the volunteers would be recycled through its partnership with Eco-spindles (part of BPPL Holdings). The PET will then be upcycled into janitorial products for household and commercial use and yarn, thus utilising the maximum value of PET.