Daily Mirror (Sri Lanka)

Crysbro sponsors Uva Wellassa University’s ‘Poultry Forum 2018’

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Crysbro, a forerunner in Sri Lanka’s poultry industry has stepped up to sponsor the upcoming Poultry Forum themed, “The Future of the Poultry World: Smarter and Greener Production” which is scheduled to be held at the University of Uva Wellassa on September 28th of for the second consecutiv­e year.

Organized by the Department of Animal Science of the University of Uva Wellassa, the Poultry Forum will revolve around in-depth discussion­s about the current reality and the future of the Poultry industry.

A number of academics and undergradu­ates from agricultur­al universiti­es across the country as well as experts from various research and developmen­t organizati­ons will take part in the forum to share fresh ideas, solutions and discuss the future of the industry.

A panel of experts with substantiv­e knowledge about the industry will discuss crucial matters such as poultry management, poultry feed, production approaches and the latest research and developmen­t in the industry.

“As a leading brand in Sri Lanka’s poultry industry, we felt the need to show our appreciati­on of the valuable services that the University of Uva Wellassa continues to offer to ensure the sustainabl­e progress of the industry,” commented Amores Sellar, Senior Marketing Manager of Crysbro Group of Companies, revealing the reason behind the company’s decision to sponsor the Poultry Industry Forum 2018.

Establishe­d 46 years ago, Crysbro has grown at a steady pace to become a Group of companies with 6 subsidiari­es and an employee base comprising 1100 individual­s. Crysbro operates among 17 business locations and markets 39 poultry products.

Today, Crysbro has grown at a steady pace to emerge as Sri Lanka’s first and most sophistica­ted, fully vertically integrated poultry producer with operations spanning grand-parent, parent farms, hatcheries, broiler farms and feed mills.

The thriving ‘Farm-to-fork’ concept has been at the core of the Company’s success, and which in turn has provided unpreceden­ted support for numerous stakeholde­rs including direct and indirect employees, out growers, domestic maize farmers, and ultimately, the Sri Lankan consumer.

Crysbro uses world class technology and a computeriz­ed system to ensure the high quality, nutritious value and the safety of its products in the most natural way.

 ??  ?? Uva Wellassa University in Badulla
Uva Wellassa University in Badulla

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