Daily Mirror (Sri Lanka)

Inaugural SLIM Marketers Quiz 2018 begins tomorrow

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The Sri Lanka Institute of Marketing (SLIM) will unveil the pioneering quiz competitio­n ‘SLIM Marketers Quiz’ for marketers in corporates and associatio­ns tomorrow. The event takes place at the Hilton Colombo Residences with the theme of the event being “the Battle of Brain Champs”.

The quiz was designed by the Sri Lanka Institute of Marketing to test the participan­ts’ knowledge on multiple subjects such as marketing, strategy, branding, general knowledge, etc. The purpose of the quiz is to educate, and promote the latest developmen­ts and future trends in marketing strategies and practices.

The quiz will be conducted as a table quiz with 5 rounds made up of 10 questions covering topics including; Marketing essentials and concepts, Consumer behavior and brand fundamenta­ls, internatio­nal marketing and economics, Business highlights and strategic thoughts and General knowledge and internatio­nal affairs.

The competitio­n is exclusivel­y open to organizati­ons or associatio­ns of the corporate sector and each team will consist a maximum of 5 members. The overall winner of the quiz will be awarded a trophy and a handsome sum of Rs. 100,000, while 2nd and 3rd place will receive trophies, and Rs. 50,000 and Rs. 30,000 cash prices respective­ly.

“As the national body for marketing, SLIM has always remained proactive in ensuring value addition to marketers.

SLIM as the foremost mentoring institute of marketing in the country introduced the Marketers Quiz to offer profession­al marketers an opportunit­y to test and prove themselves in the corporate battle field”, SLIM President Pradeep Edward stressed.

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