AN EVENING WITH SONU NIGAM

The Golden Voice of Bollywood, Sonu Nigam sings at the Golden Evening at Vogue Jewellers

Sonu Nigam, one of the most internationally acclaimed Bollywood singers visited Sri Lanka’s legendary icon in the jewellery industry – Vogue Jewellers. His visit to Vogue flagship showroom in Colpetty culminated in a Golden Evening in its true sense with him singing Vogue jingle “Mangala mudu, mala, valalu…” in his own style. It was indeed a Golden Evening amidst much glitterati – an evening exclusive for the media and social media personalities. Sonu Nigam moved around with the invitees, posed for formal and informal photographs with the invitees, making everyone feel totally overwhelmed. And, the icing on the cake was a short sing along.

This classic Vogue appears to be the oldest running jingle in Sri Lanka. Having first introduced during 1962, its inaugural year of operations, its highly memorable tune had remained unchanged throughout the three-stage remakes for broadcasting purposes. Elaborating further on this significant evening, Vogue Jewellers’ Managing Director, Mr. Anura Hemachandra said: “We are delighted to host Sonu Nigam, an internationally renowned Bollywood singer at our showroom tonight. He is here to add a new lease of life to Sri Lanka’s record-breaking jingle, ‘Mangala mudu, mala, valalu…’ produced for Vogue. It was my father, the late Chairman, Mr. Sarath Hemachandra who initiated the making of this iconic jingle. Nearly sixty years later, we can proudly continue to use the same timeless lyrics as it has been crafted with much foresight - just like our exquisite jewellery of timeless value and the unparalleled service we offer.” It has been so tastefully scripted by Sri Lanka’s most sought after, legendary lyricist, the late Karunaratne Abeysekera, while its music direction has been by the late Maestro T. F. Latiff. Veteran singer, Mrs. Rupa Indumathi had sung its initial version, while in the late 1980s, the Queen of Sinhala music, Kalasuri Latha Walpola has sung its second re-make, retaining the same tune. In early 2000, Visharada Neela Wickramasinghe voiced its latest version which is being aired over the Radio to date. With the exception of the same jingle being sung by Kavindya Adhikari and Nadeemal Perera to a different tune for the purposes of reaching out to the young bridal market, this jingle has been running for nearly sixty years without changing its melody. Mr. Hemachandra further added: “We pride ourselves on having pioneered many a ground breaking moves throughout out our glittering history of operations. Re-locating the flagship showroom in Colpetty, which was essentially a residential area in nineteen sixties; introducing several innovative concepts; redefining standards in the jewellery industry of Sri Lanka pioneering to appoint high ranking fashion icons and celebrities for promotional purposes and taking Vogue to the international arena are a few among many.” Renowned as the Bridal Jeweller of Sri Lanka, Vogue has earned the trust of many generations as the most reliable jewellery store for the purest 22 karat gold. Showcasing the island’s largest collection of bridal jewellery, finest quality Diamond jewellery and genuine Coloured Stone studded jewellery, Vogue outshines as the Sri Lanka’s most awarded jeweller and the world’s first jewellery manufacturer to be ISO 9001:2015 certified.