Riding the Zeitgeist

This is the fascinating biography of Hemaka Amarasuriya, an outstanding personality in the field of business and entrepreneurship It is, however, much more than a chronicle of accomplishment in a chosen vocation, or a richlydeserved tribute to proven excellence in that sphere. As the narrative unfolds in these pages, what shines through is a very human image, enlivened at every point by qualities which make for not just an exceptional career but an inspiring life. He is a revolutionary but not the violent kind. He transformed corporate Sri Lanka's method of thinking Marketing Guru Philip Kotler himself uses Singer Sri Lanka as a glowing example of a successful company as a case study for marketing and branding experts. Hemaka Amarasuriya is the chairman of Sri Lanka Insurance Corporation. Recently he retired as Chairman of Singer Group of Companies.

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