DIMO together with Tata Motors organizes global service campaign for Tata vehicle owners
In continuation with Tata Motors customer-centric drive towards best customer experience of its commercial vehicle range, Diesel & Motor Engineering PLC (DIMO) together with Tata Motors Limited has organized the global service campaign from 26th to 28th November.
The event is organized in line with the Tata Global Service Campaign held worldwide. The unique customer outreach programme will cover 13 locations including Siyambalape, Anuradhapura, Kurunegala, Kandy, Putalam, Rathnapura, Mathara, Trincomalee, Jaffna, Thissamaharama, Batticaloa, Rathmalana, and Mathugama covering the major cities in the country.
Through the three-day campaign, Tata Motors commercial vehicle customers of DIMO can avail free comprehensive bumper to bumper vehicle health check-ups, free Tata Genuine oil top ups, along with various value added services. During the threeday service campaign, DIMO will also offer attractive discounts on Tata Genuine Spare Parts and reward drivers and owners who will be reporting with their vehicle to the service campaign, with exciting gifts.
The campaign will also include ‘High Mileage’ Awards for drivers. Furthermore, all the vehicles that come for the service campaign will be tested with the emission norms and diagnosed. As an added value for the customers who own Tata vehicle fleets, DIMO will conduct onsite inspections at customer premises.
Additionally, during the threeday service camp DIMO will also offer special pricing on its range of commercial vehicles, where customers can make inquiries, test-drive and experience some of Tata Motors new products. The service campaign will also involve various driver training programmes for drivers cum operators and special eye checkup programmes. Videos on safe vehicle operation and performance, will also be played at customer lounges.
The children of owners cum drivers of the Tata vehicles will have the opportunity to participate in the drawing competition organized by DIMO. The participants of this competition need to draw a Tata vehicle and can submit their drawing entries when they participate for the vehicle service campaign.
Commenting on the campaign, Chairman & Managing Director of DIMO, Ranjith Pandithage added, “TATA Motors and DIMO has been maintaining a strong partnership since 1961 and Tata group’s sustainability policy which articulates economic, environmental and social integration has always resonated with the DIMO DNA further reinforcing the bond. Tata Motors Global Service Campaign is a worldwide sustainable customer care programme of Tata Motors. We invite our valued customers to participate for this service campaign and get their vehicles inspected and repaired for the Christmas season and the New Year.
“Furthermore this is an ideal opportunity for our partners to experience our facilities and the other benefits that we are planning on providing at the global service campaign.”
He further added, “DIMO has always been extending their support to ensure safety and security to all its stakeholders, through all their product lines and diverse campaigns. As a responsible corporate, renowned for its dedication towards the social responsibility to lead the country’s economy, we are delighted to organize the three-day global service campaign.”
According to Head, International Business, Commercial Vehicles of Tata Motors, Rudrarup Maitra, “Started in 2016, the global service camp has been an immensely successful campaign by Tata Motors. Through the previous two editions, we have been able to set a benchmark of scale and customer outreach. This camp has not only allowed us to address the servicing needs of our customers’ vehicles, but has also given us the opportunity to capture the voice of our most important stakeholders - the customers and show our gratitude for their association with us. We are thoroughly excited to announce the commencement of the third edition of this camp in 2018 and committed to strengthening our brand by listening to the customer and providing products and services that add value to their businesses.”
Tata Motors is among the number one commercial vehicles in Sri Lanka, presenting the most extensive range of commercial vehicles catering to the day-to-day needs of Sri Lankans. With the vast global experience, the company brings a deep understanding of customer expectations from diverse markets and is well positioned to cater the ever changing automotive norms and commercial vehicle trends across the globe. Tata Motors continues to invest in its products, its sales and service network, with an aggressive customer centric approach towards anticipating customer requirements.