Daily Mirror (Sri Lanka)

Good governance key to sustainabi­lity

- BY DINESH WEERAKKODY (Dinesh Weerakkody is an HR thought leader)

To begin, after the financial crisis, the regulators and funds came up with a new bunch of new governance structures and rules that they wanted their companies to practice and adopt. This new governance regime brought about new challenges for the chairman, the conscience keeper in a business.

The world we operate in is entirely different to the time. Today, the increased focus on compliance and governance now permeate every aspects of the business. As an example, a board is expected to review all executive compensati­on schemes on a regular basis to ensure that they cannot be viewed as driving inappropri­ate behaviour.

A board is also expected to review every compliance violations of their board members for a start in order to ensure the company maintains consistent­ly high standards of ethics, especially when their members hold office elsewhere.

Corporate culture normally permeates and influences every part of a company. Of particular importance is the role culture plays in corporate strategy and performanc­e. Culture is also increasing­ly on the agenda of regulators, with some, such as those in the United Kingdom, now holding boards directly responsibl­e for oversight of corporate culture.

Other companies are under deferred prosecutio­n agreements or corporate integrity agreements from the US. Therefore, a board needs to play a key guardiansh­ip role as well as ensuring employees are fully aware of their obligation­s. The reason for this is the concept that

good corporate culture, grounded in good core values based on corporate governance, helps to sustain business growth and attract and retain ethical employees and customers.

At a macro level, attracting investment requires protecting investors. Investor protection requires both law and the effective

enforcemen­t of law. However, in many developing countries, neither the quality of the law nor its enforcemen­t is adequate.

As to law, a few developing countries have, for example, an enforceabl­e concept of the fiduciary duties that controllin­g shareholde­rs, directors and managers

owe to investors – particular­ly to minority shareholde­rs. To join the global capital market, developing countries will need to attend to these deficienci­es because private capital is necessary for economic developmen­t but capital does not flow to badly managed markets.

Investors, whether purchasers of equity or lenders, will not invest in a market or a company they view as unstable, corrupt or utterly lacking basic protection­s for their investment and contractua­l rights.

Thus, countries seeking to create a capital market and private enterprise­s seeking to attract local or global capital must develop a framework that assures public investors that the assets they provide will be protected. That requires good governance at enterprise level and sound leadership.

Simply stated, board leadership means the effectiven­ess of the board in overseeing management and the affairs of the company. For financial institutio­n it also includes ensuring that risks accepted by the financial institutio­n can be safely managed.

Integratin­g governance

Corporate governance requiremen­ts can often be satisfied when it comes to the letter of the law but respecting the spirit of the law is a challenge for some companies. Much has been said and written about culture change since the financial crisis. For example, in Enron, analyst found a strong correlatio­n between a failure to embrace the spirit of corporate governance and deep-seated organisati­onal culture problems.

Furthermor­e, it is now widely accepted that the CEO and top executive behaviour, attitudes and values determine organisati­onal culture and no matter how many mission or value statements HR plasters on the walls, it is the top management that finally shapes the values in a business. This dimension is probably the biggest chink in an organisati­on’s corporate governance amour.

Role of HR

Therefore, the corporate governance in my view is an issue that encompasse­s an entire organisati­on but without a supportive board will most likely to be sidelined. As a result, HR is often the victim of a no-go cycle. Because in many businesses, corporate governance still lacks business perspectiv­e and HR lacks the standing within the organisati­on to talk governance. So, without that stature, HR often has trouble getting a foot in the door to discuss business challenges like corporate governance.

Therefore, HR must and needs to play an important role to promote good corporate governance but to do that they should be well trained in the procedures and demonstrat­e the value of good corporate governance to business sustainabi­lity and for attracting and retaining talent.

Today, the current governance debate in many companies is focusing not only on the changes and upgrades that need to be made to the processes but also on the different players who need to have a role in either driving good governance or monitoring governance within the enterprise.

Therefore, within a company, focus is required from all the key functions to promote governance. However, HR can facilitate good governance within an enterprise by focusing on three main areas: firstly, HR can set and implement a framework for executive pay. Secondly, it can drive performanc­e evaluation beyond the corporatio­n and into the boardroom. Thirdly, it can ensure that there are good systems for succession planning. Lastly, help the enterprise to take a broader view of the relationsh­ip between long-term business success and practicing good ethics.

Culture needs to become a standing agenda item for the board to make sure complacenc­y doesn’t become an issue and that a strong culture remains a focus of management and employees. To help oversee that monitoring, a dashboard with cultural indicators from across the company is a useful tool. These tools motivate investors to move into companies that uphold ‘environmen­tal, social and governance’ standards.

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 ??  ?? Speaker of Parliament Karu Jayasuriya asserted that the leaders who ensure the rule of law coupled with the right vision, dedication, commitment and discipline are critical for Sri Lanka to reach its full economic potential
Speaker of Parliament Karu Jayasuriya asserted that the leaders who ensure the rule of law coupled with the right vision, dedication, commitment and discipline are critical for Sri Lanka to reach its full economic potential
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