Samahan enters Ukraine with MTI backing
Having already secured market entry into Vietnam, Myanmar and Cambodia, MTI Consulting has now enabled Link Samahan’s entry into the fastgrowing Ukrainian market, with a population of 42.5 million.
Through its proven international market-entry methodology (and backed by extensive cross-border experience), MTI has enabled the makers of Samahan and Sudantha to link up with one of the leading international healthcare companies via its operations in Ukraine.
In December 2017, the company obtained the regulatory approval and subsequently was launched in the capital Kiev and now it is expanding to the other key cities across the country.
Judging by the initial consumer response, the product has been well accepted, with a significant consumption increase expected during the current winter season. A major strategic sampling campaign, aimed at achieving a quantum trail rate, is to be launched.
“The acceptance of cutting-edge R&d-based Samahan in a growing number of international markets is an encouraging sign. MTI continues to work with us in expanding our international footprint,” said Link Natural Chairman Dr. Devapriya Nugawela. Link Natural is one of Sri Lanka’s iconic R&d-based herbal healthcare brands. The fast-growing product range includes generic Ayurvedic pharmaceuticals, herbal healthcare and personal care products with a range of over 200 products in the local market.