Daily Mirror (Sri Lanka)

444 unveils new identity extension

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444, Sri Lanka’s largest booking platform powered by Dialog Axiata, unveiled a new extension to its identity by enabling convenient access to over 150 stylists in partnershi­p with Club Soirte, a renowned service provider collaborat­ing with reputed salons, spas, wellness and medical aesthetic centres.

The launch took place at an exclusive event featuring the stylists, salon and spa owners, lifestyle media, fashion bloggers and influencer­s.

The service now enables customers to easily channel salon and spa appointmen­ts via the 444 platform, using the app, web or through the hotline, for easy access to book available appointmen­ts. The new reservatio­n system for salon and spa appointmen­ts brings absolute convenienc­e at the finger tips for 444 customers and redefines traditiona­l methods of calling multiple times to book a salon or spa appointmen­t.

Some of Club Soirte’s partner operator salons and spas on 444 include Mane Studio, Bewaxed, Jaal Salons, Mosh, The Wax Musuem, Zen Island, Siddhalepa, MK Style Studio, Chagall, Gavin Ryan’s Salon & Spa, Waxed Colombo and Capello Salons.

Commenting on the launch and introducti­on of lifestyle services on 444, Dialog Axiata PLC Vice President Digital Services Fariq Cader said, “We are pleased to collaborat­e with Club Soirte to deliver next generation lifestyle booking services in Sri Lanka. We are certain 444 will add significan­t value to its customers and also the multiple partner salons and spas as they move one step ahead to extend services via digital.”

As Sri Lanka’s largest booking platform, 444 enables customers to book from movie tickets to the latest events and shows in Sri Lanka, including bus, train and the most recent addition of salons and spas – a convenient suite of services to be accessed in a few simple clicks.

Club Soirte Founder Teruni De Silva said, “It is indeed an honour for Club Soirte to collaborat­e with Dialog 444. We look forward to enabling our partner operators who have been supportive of the venture since its inception, to further expand their client base and be part of a digitally disruptive expansion that is the first of its kind in Sri Lanka.”

Service providers can now enable digital booking services from 444 by contacting the hotline or via email.

 ??  ?? Dialog Axiata PLC Vice President Digital Services Fariq Cader, Dialog Axiata PLC Group Chief Executive Supun Weerasingh­e, Dialog Axiata PLC Digital Commerce Chief Dr. Nushad Perera and Club Soirte Founder Teruni De Silva flanked by representa­tives from partner salons and spas on 444, Jaal Salons, Mosh, The Wax Museum, Mane Studio, Bewaxed, Zen Island, Siddhalepa, MK Style Studio, Chagall, Gavin Ryan’s Salon & Spa, Waxed Colombo, Capello Salons, Durdans Enhance Cosmetic Clinic and Revival Physical Medicine Centre
Dialog Axiata PLC Vice President Digital Services Fariq Cader, Dialog Axiata PLC Group Chief Executive Supun Weerasingh­e, Dialog Axiata PLC Digital Commerce Chief Dr. Nushad Perera and Club Soirte Founder Teruni De Silva flanked by representa­tives from partner salons and spas on 444, Jaal Salons, Mosh, The Wax Museum, Mane Studio, Bewaxed, Zen Island, Siddhalepa, MK Style Studio, Chagall, Gavin Ryan’s Salon & Spa, Waxed Colombo, Capello Salons, Durdans Enhance Cosmetic Clinic and Revival Physical Medicine Centre

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