MTI advises on Tea Soda launch in USA
Teatulia USA has just launched ‘Tea Soda’, a breakthrough innovation that is bound to challenge the ready-to-drink tea/beverage market in the USA, starting with a test market in Denver.
MTI is currently advising Teatulia USA on its business and marketing strategy, while representing shareholder interests in monitoring business performance.
Teatulia recently launched its first Tea Bar near Covent Garden, London, as a part of its growth strategy. MTI Consulting is currently advising this business operation as well.
Teatulia is a certified organic tea company based in the USA and UK, which sources finest organic teas directly from its garden located in Northern Bangladesh.
Teatulia has over 25 flavours available in black, green, herbal, oolong and white tea categories and available to the consumers via islandwide retail stores and food service outlets.
The company has been certified by many certification bodies including USDA Organic, Rain Forest Alliance and Fair Trade.
At a recent strategizing session in Denver, Colorado, Teatulia President and Gemcon Group Director Dr. Kazi Anis Ahmed stated, “We have been working with MTI Consulting for the last 15 years and as always, we are very pleased with the outcome of this project. Organic tea is one of the fastest growing food and beverage market segments in the world. In order to capitalize on the increasing opportunities, we have sought MTI’S expertise and advisory.”
MTI CEO Hilmy Cader added, “Teatulia Organic Tea is a main focus area for the shareholders, given its unique value proposition and the appeal to a niche but growing customer base in the western world. Through this project, MTI assisted Teatulia’s senior management to identify the key growth markets and opportunities and facilitated to chart its strategic direction based on the key decisions and initiatives Teatulia has to undertake.”