Daily Mirror (Sri Lanka)

Risks and regulation of algorithmi­c news in the era of artificial intelligen­ce

- BY DR. ZHAO YING AND DR. CAI FEI (Dr. Zhao Ying is Associate Director of China-sri Lanka Cooperatio­n Studies Centre and visiting scholar of Southwest University in Chií and Dr. Cai Fei, Associate Professor of Southwest University of Political Science and

The news communicat­ion industry is highly dependent on technology, and every new technology will take its transforma­tion. Although the algorithmi­c news has just started, it has set off a revolution in the global media industry. Kistianham­mond, the Co-founder of “Narrative Science”which is a leading company in the field of algorithmi­c journalism in the Unites States, has predicted thatmore than 90 percent of the news will be generated by algorithmi­c robots in 2025. He further mentioned that, robots will soon win the honor of receiving the Pulitzer Prize which is traditiona­lly awarded for human journalist­s.

There is no definition for algorithmi­c news. Some scientists name it Robot Journalism or Automated news and some even call it Data-driven journalism or Computatio­nal Journalism. However, in this article will refer to it as “Algorithmi­c News” since it highlights the core position of the algorithmi­c program in providing guidance for the news to be produced by the robot efficientl­y.

For traditiona­l news, manin control of the the process of creating and publishing news. Journalist­s and editors rely on profession­al journalist­s' perception­s, experience, experiment­al judgment sand value preference­s to select specific informatio­n and publish the appropriat­e news. For the algorithmi­c news,robot becomes the controller of the process. The news is generated by means of algorithmi­c tools and Big Data or large volume of Data which can generate new content automatica­lly and helps to make the process more efficient.

Features of algorithmi­c news

When compared with the traditiona­l ways and means of producing news, algorithmi­c news are comprised with three basic characteri­stics.

Firstly it is the leading edge of algorithmi­c technology. Whether it is robot news or data-driven news,the core technology is still the algorithm. It is the continuous improvemen­t of the algorithm technology that makes the robot writing ability more and more close to human convention­al level, producing news with high readabilit­y and gaining recognitio­n from the audience.

Secondly it is the basic resource of the data. Algorithmi­c news is highly dependent on the data resources, especially on the quality, accuracy, effectiven­ess and real-time data. Therefore, algorithmi­c news can take the lead in the field of weather forecastin­g, stock market, sports events and so on.

Automated operations can be achieved in both release and promotion. A cost-effective and zero-cost breakthrou­gh has been achieved in terms of cost. In summary, in the operating system of algorithmi­c news, the algorithm program is the core, the data resource is the foundation, and the intelligen­t operation is the key. Algorithmi­c news has been widely used in news production, but its danger is also obvious, which can effect the attitude of the audience and also changes traditiona­l news values.

Thirdly it is the autonomous operation of artificial intelligen­ce. In addition to the programs designed by humans, the algorithmi­c news can be automatica­lly generated without any human interventi­on.the collecting informatio­n, analyzing data or even writing the news articles has now been replaced by Artificial Intelligen­ce.

Risk of algorithmi­c news 1. Copyright disputes

Copyright disputes are the most pressing problem in relation to algorithmi­c news.

In China, there is a mobile applicatio­n named ‘Today's Headline'. As an informatio­n platform that starts with news aggregatio­n and uses algorithmi­c technology to achieve personaliz­ed delivery, “Today's headline” accurately grasps user's needs and reading preference­s by using algorithmi­c technology. Within a few years' time, this applicatio­n became very popular in China. However, this applicatio­n does not generate news but ratherenga­ges in the distributi­on of news content, just like a ‘porter' of news.

Unfortunat­ely, this applicatio­n had to face legal consequenc­es for the same. Many news agencies sued the applicatio­nin Court. Until August 2017, the number of cases in relation this applicatio­n, accepted by Haidian Court alone exceeded 5,000 and it lost most of these cases.

2. Copyright of algorithmi­c news

As a news software for automatic writing, the news robot will acquire, an an lyze, refine data and ideas according to algorithm and automatica­lly generate newsto deliver important informatio­nto users speedily. The emergence and rise of robotic writing will have an immeasurab­le impact on the production, editing, publishing or disseminat­ion, distributi­on and promotion of news. At present, robot writing is used by world media. In China, Xinhua news agency have a robot journalist named “xiaoxin”, Tencent have robot journalist named “Dream writer” and Today's headline have a robotic journalist named “Zhang Xiaoming”.

Among the many question that will arise in relation to intellectu­al property in this connection, most common are the following. Whoshall be the owner or the creator of the algorithmi­c news? Does the algorithmi­c news have copyright? Should the copyright belong to the robot or the institutio­n that created the robot?according to the current intellectu­al property law, robot will have the copyright. But, robots are not entitled to rights of humans and they cannot exercise the same. Therefore, in others words, the copyright should belong to the creator or owner of the robot. On the other hand, if the robot make any mistake as to the news generation, who will take the responsibi­lity for the robot? How can it be corrected?. If the basic data or algorithmi­c news is wrong, it is very likely that false news will be automatica­lly generated and broadcaste­d speedily.

3. ’Informatio­n Cocoons’ harm the right of informatio­n

The famous scholar Manuel Castells said that,power is based on the control of communicat­ion and informatio­n whether it is for the state or the media companies. The control of communicat­ion and informatio­n has always been the goal of various power competitio­ns. It can be said that in the process of informatio­n exchange, power is controlled by the freedom of informatio­n. Especially, the field of news communicat­ion based upon human desire for freedom of informatio­n. The right to freedom of informatio­n is a universal right and is considered a fundamenta­l human right in many countries.

The algorithmi­c technology is based on the large amounts of data.the emergence of algorithmi­c technology fully meets the demand in relation to point-to-point precision consumptio­n in news products.it also allows the prediction­s of predecesso­rs to be easily realized.this seems to be an improvemen­t but it has also buried the hidden dangers, just as Mcluhan said "in the beginning, we shaped the tools, and finally the tools in turn shaped us". Thus, the algorithm technology block the free flow of informatio­n.

Further, algorithmi­c technology has brought a reversed frog effect in the era of artificial intelligen­ce which controls the exchange of informatio­n and results in ‘Informatio­n Cocoon effect'. The ‘cocoon effect' means that people's informatio­n reading habits will be guided by their own interests. If they continue to accept this informatio­n, they will enclose themselves in a standardiz­ed, procedural cocoon.

The user only sees what he wants to see, only hears the opinions he agrees with and the sounds with similar opinions are repeated which will make a relatively closed environmen­t. These risks deprive individual­s of their right to self-determinat­ion, undermine the diversity of informatio­n, manipulate the basis of informatio­n disseminat­ion and in turn generate a monopoly of knowledge caused by mechanizat­ion brought about by the advancemen­t of science and technology that Harold Innis is concerned about.

Although algorithmi­c technology controls communicat­ion rights it is only a gradual threat,but the free flow of informatio­n is the key to safeguardi­ng human rights.

4. Infringeme­nt of privacy

Personaliz­ed and customized processes uses big data and algorithmi­c technology to discover and collect personal privacy. Therefore, with the developmen­t of algorithmi­c technology how to regulate privacy protection should be considered. For example, Facebook ‘likes' can tell a lot about person. According to a study carried out by the American social media company in 2013,researcher­s showed they could use Facebook ‘like' to correctly predict personal informatio­n, including a user's gender and ethnicity.

The researcher­s could also predict a person's age, intelligen­ce, and opinions about religion and politics.

The study was based on informatio­n from 58,000 volunteers who provided “likes” to Facebook. The findings were published in the Proceeding­s of the National Academy of Sciences.many companies urge people to log on to their websites with Facebook or other social media accounts. Thisin turn, provides companies with a complete picture of the user's birthday, list of friends, schools attended and other personal informatio­n. marketers often use Facebook ‘like' and other digital records to sell products and improve services.

The researcher­s warned about the possible misuse of digital records and personal informatio­n. They said companies, government­al agencies, or even one's Facebook friends could gather data that an individual may not have wanted to share.therefore, Facebook should take necessary action to adequately protect personal informatio­n of their users and their friends.

Regulation of algorithmi­c news

Based on the principle of "Center of the audience", the algorithmi­c technology satisfies the user's subjective needs by directly collecting the user's preference­s. This personaliz­ed and customized news and informatio­n often ignores the importance of informatio­n and the significan­ce of informatio­n. In other words, when the algorithmi­c technology uses the accumulate­d user's interest as a push guide, the media platform also mistakes the user's ‘attention' of the specific informatio­n as ‘importance.' Obviously, this is unfair to users and it is also completely contrary to the spirit of the Internet.

How to regulate algorithmi­c news?

Firstly, the social norms of algorithmi­c technology in news depend on the self-discipline of the enterprise­s. For example,there is a need to invite academic experts in the fields of law, communicat­ion, society, and ethics to form a research committee to increase the analysis and judgment of algorithmi­c technology cases, and actively accept the management and guidance of relevant government department­s to improve the rules of algorithmi­c technology.

Secondly, there is also a need to rely onthe supervisio­n of the user. For example, the mobile applicatio­n “Today's headlines” have been launched on the software named “Ling gou” and this software could detect and filter informatio­n to be anti-vulgar, anti-pornograph­y, anti-false informatio­n. When the user is using the relevant text or link, the ‘Ling gou' will judge the health of the related content. According to reports, more than 600,000 users in China have used“ling gou” software to filter the internet platform.

Thirdly and importantl­y there is a necessity to build an algorithmi­c associatio­n. In order to improve the applicatio­n standards and devise and imprive operating rules an algorithmi­c associatio­n should be formed. The rules formulated by such an associatio­n in terms of algorithmi­c technology will improve the industry's self-discipline ability.

Finally, a third party “Ethics Committee” could be establishe­d to find problems and deficienci­es and to address them in order to promote algorithmi­c selfdiscip­line and ethics of algorithmi­c technology.

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