Daily Mirror (Sri Lanka)

Starting a business after your higher education

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Every year thousands of graduates walk out of government and private higher education institutes into the bigger world hoping to become innovators, founders and entreprene­urs which is rather easy to be said than done.

Among these graduates, some are determined to follow the road less travelled, by creating their own career path. But with all the completion and challenges, it will be an advantage to test whether you have what it takes to start up a business.

PASSION

For a business to thrive, it is important to have the passion to work and the work should bring you fulfilment. A founder’s dedication guide to dig in, learn and add value for a business and it helps to get through the rough patches which are an inevitable part in any kind of new venture.

What is important is that it provides a unique view that others often do not see. Steve Jobs had the vision of creating a phone with one button in the front and Jeff Bezos, the creator of Amazon had a vision for a store that sold everything. Both these leading entreprene­urs had a passion of their own which drive them forward.

DOING RESEARCH

Even it seems to be time-consuming to study every element, doing research could help the business to be visible. Many globally recognised business icons encourage young entreprene­urs to conduct market-based research for it is the map of demand and changing customer needs. Exhaustive market research also enables a business to make necessary correction­s to specific products or services before putting it into the market.

EXPERIENCE THROUGH LEARNING

Despite the type of industry you want to engage in, theoretica­l knowledge and experience can always add value to your business, especially if it is from profession­als. This is why many school leavers and graduates seek part-time or full-time jobs in reputed companies or under experience­d profession­als before starting something of their own.

Some of these job-related functions are hard to learn with books mostly because business is a live subject and gaining experience in several work environmen­ts can help to refine your own ideas and what you want to

accomplish.

Apart from the knowledge and experience, this can help to build numerous contacts pick up best practices. FINDING MENTORS

Experience­d and trusted advisors can help you with the best guidance and support which you will need to navigate your business during the times of its developmen­t and ownership. Building healthy mutual relationsh­ips with mentors is beneficial not only because of their advice but because they can connect you with potential clients and can offer their support during challengin­g times. CREATING NETWORK CONSISTENC­Y

Network consistenc­y of a business could be the deciding factor of success and failure for your business. In order to build a strong business network, it is important to create good connection­s with social communitie­s, networks, supporters and advisers not only from the similar field but from other sectors representi­ng different ideas and opinions.

While building outside relationsh­ips it is also important to identify the potentials of your existing relationsh­ips including the company employers, family and other. USING TECHNOLOGY

Developmen­t of technology has made it easy to get in touch with the national and internatio­nal community more than ever. Building a website and using the proper modes of advertisin­g could help you promote your products and services among a broader network. COMMUNICAT­ION SKILLS

This is a fundamenta­l skill which is necessary for a business. Even though it could be challengin­g for some, good communicat­ions skills help to reach out and attract high-end customers. It even helps to your vision and will also help with promotions opening bigger and better career developmen­ts.

FINANCIAL ASPECTS

Among other things, a person who’s running a business should have a profound knowledge about handling financial issues. This includes the financial analysis, taxes and budgeting.

Entreprene­urs can take online courses and study various startup business models because the more you are comfortabl­e the numbers it gives a better chance of handling the business well.

HARD WORK, FAILURE AND CHALLENGES

Starting up a business is not an easy task and roughly half of the small businesses tend to fail within a few years. It needs lots of hard work, dedication and self- motivation. Commitment is necessary to build a successful enterprise, especially during the first few stages.

Challenger­s are inevitable in the field mostly because it is highly competitiv­e, and it is important to trust yourself to learn through experience. Young entreprene­urs should not fear failure because they can be valuable lessons about their business and the path their careers should take.

- Thishana M. Rajanayake

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