Rhino Roofing Products announces campaign to promote re-launched ‘Colorup’ range
Rhino Roofing Products Ltd announced a new campaign to promote their re-launched Colorup range of machine painted chrysotile cement roofing sheets at the Lakshman Kadirgamar Institute recently.
Colorup was launched in 2007 as an extension to the Rhino brand and with over 10 years in the market, the company has decided to re-launch Colorup so it can stand alone as a developing brand.
The company’s new approach in terms of communication strategy involving its stakeholders, will feature television and radio commercials, press ads, dealer boards, hoardings, wall paintings, bus branding, digital communication and more.
“Our Colorup range has a growing market and more attention should be paid to the product. This will be achieved through different marketing policies and strategies along with the development of various sales channels,” commented Rhino Roofing Products Ltd Group Marketing Manager Priyantha Jayasinghe.
Meanwhile, the Colorup website (www.rhinocolorup.lk) was also launched at the occasion, with an intention to assist overseas locals find out about the product.
An array of information together with few concept roof designs are on display on the website, and potential customers could view the available colours online, namely; Royal Blue, Autumn Red, Bronze, Platinum, Thistile, Snow White, Tile Red and Caulfild Green.
The company has also developed a sub brand called ‘Heritage’ under the Colorup brand, where the sheets are machine painted using latest technologies, giving the product a tile like resemblance, hiding the fact that it is a roofing sheet.
Rhino Roofing Products’ specially developed paint is manufactured in-house by its dedicated product development department. The paint is UV and fungus resistant and the company confident that the paint will last for a significant amount of time, thus the offering of a five year warranty on the colour of the product.
The company invited all its stakeholders to see the product in person through its depots in Bandaragama, Embilipitiya, Kurunegala, Vavuniya and Batticaloa, and also at its roofing. lk showroom which is a selling arm of Rhino Roofing Products Ltd, located in Thalahena, Malabe.