Rhino Roofing Products Limited re-launches COLORUP range of roofing sheets
Rhino Roofing Products Limited announced the launch of a new campaign to promote their well-established COLORUP range of machine painted chrysotile cement roofing sheets at an event held at the Lighthouse Auditorium and Lawns. The management of Rhino Roofing Products Limited together with many personnel from the media were present at the event.
Being in the industry for over fifty years, Rhino is the premier name when it comes to shelter for commercial, industrial, and housing establishments in
Sri Lanka. Offering quality and reliability, their roofing and allied products come with an industry leading warranty. Thus, they have since become Sri Lanka’s most trusted roofing partner for all buildings.
COLORUP is no stranger to the market, this range was launched in the year 2007 as an extension to the Rhino brand. Since then, it has been accepted by architects, structural engineers, technical officers, carpenters and other industry related stakeholders. COLORUP products are manufactured within South East Asia’s largest and most sophisticated plant, featuring Italian and Swiss technology.
As COLORUP has been in the market for than a decade, Rhino Roofing Products Limited has decided to re-launch the brand so that it can stand alone as a developing brand within the Rhino group. Resulting form this decision, the company has decided to launch a different approach in terms of the communication strategy involving the stakeholders. This will feature, television commercials, radio jingles, press ads, dealer boards, hoardings, wall paintings, bus branding, digital communications and many more.
The Group Marketing Manager, Mr Priyantha Jayasinghe, spoke at the event explaining that the main idea why COLORUP should stand alone as a brand is because it has a growing market and more attention should be paid to the product. This will be achieved through different marketing policies and strategies along with the development of various sales channels.
The COLORUP website, www.rhinocolorup.lk, was also launched. The website seeks to help those Sri Lankan’s living in different parts of the world to access information about this product. An array of information together with few concept roof designs are on display for inspiration. Potential customers can also view the different colors online as well; Royal Blue, Autumn Red, Bronze, Platinum, This tile, Snow White, Tile Red and Caulfild Green.
A sub brand called “Heritage” has also been developed under the COLORUP brand. These sheets are machine painted using latest technologies to give the sheets a tile like appearance, camouflaging the fact that is it in fact a roofing sheet.
As the average domestic house builder’s roof area is getting smaller, COLORUP will be able to give off an aesthetically appealing look to the roof. Existing roofs can also be easily converted to feature COLORUP sheets in order to be different from surrounding houses. This reflects their slogan, “Color my life”. The implications are endless as even commercial buildings and places of worship can have some added flair with COLORUP roofing sheets.
The specially developed paint is manufactured in-house by Rhino’s dedicated product development department. This paint is UV and fungus resistant and adds an unmistakable shine to the sheet. The company is positive that this paint will last for a significant amount of time and thus Rhino is offering a five-year warranty on the color of product.
With the re-launch of COLORUP and the launch of Heritage, Rhino Roofing Products Limited expects to add value to the roofing segment of the Sri Lankan construction industry. A dedicated hotline has been set up to provide information to interested parties. The hotline numbers are, 011-5748728 & 011-5748738.
For the ultimate experience and understanding of these advanced product ranges, all stakeholders are invited to see the product in person through island wide stockists and company owned depots in Bandaragama, Embilipitiya, Kurunegala, Vavunia and Batticaloa. They can also be viewed at the roofing. lk showroom which is a selling arm of Rhino Roofing Products Limited. Located in Thalahena, Malambe.