Reebonn set to reach new heights under new management
One of the leading local personal care brands, Reebonn is set to make a strong re-entry into the market under the new management of Reebonn Lanka (Pvt.) Ltd.
Reebonn Cosmetics, established in 2005, has been a dominant player in the personal care market with its locally manufactured high-quality herbal and natural product range.
Since the recent acquisition of the brand by Reebonn Lanka (Pvt.) Ltd, the manufacturing operations of Reebonn’s popular personal care product range has been moved from Ja-ela to the state-of-the-art factory facility in Malabe.
Speaking of Reebonn’s re-entry into the local market, Reebonn Lanka Chairman Kanishka Gamanayake said, “As one of the leading local personal care brands in the market, Reebonn has always enjoyed unparalleled brand equity amongst a broad consumer base. It is with great pleasure that we announce to our loyal consumers that they will now have access to our range of products across the country. In the coming months, Reebonn will continue to enhance its retail footprint and innovate new products to suit the ever changing consumer needs. We are all set for a new journey and we are confident that our endeavours will propel the brand to greater heights.”
The new management team for Reebonn, led by Gamanayake, consists of experts with years of experience in areas ranging from production to marketing of FMCG products. Having worked in a leading multinational company, Gamanayake himself possesses a wealth of experience in FMCG marketing and sales including exposures in other markets such as Vietnam and Dubai.
Reebonn is a pioneer in introducing natural ingredientbased personal care products to the Sri Lankan market. With a modern research and development centre that constantly innovates to cater to the evolving needs of consumers, Reebonn manufactures topquality products, covering multiple categories from skin care, hair care, salon range to baby care.
All Reebonn products are manufactured using the latest technology and natural, herbal ingredients that ensure best care for the consumers. With the recent changes in the management, Reebonn has further improved its product range, raising the standards even higher.
“Reebonn is uniquely positioned in the natural and herbal ingredient-based personal care market and enjoys a truly impressive brand recall. The quality of the products and the high standards Reebonn has always adhered to make all the difference. At Reebonn Lanka (Pvt.) Ltd, we are very much focused on our R&D and the technology to develop the best products that fulfil consumer needs. We believe this, together with our understanding of the market and our consumers, will pave way for Reebonn to become a stronger player in the personal care market,” Gamanayake further added.